Wiley - The Human Brand 2013 Retail

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| P R.E S E N T S . |
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| The Human Brand |
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| How We Relate to People, Products, and Companies |
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| DATE: 2014-12-03 SIZE: 1,47MB DISKS: 01_______4,77MB PAGES: |
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| PUBLISHER: Wiley GENRE: Business and Economics |
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| AUTHOR: Malone, Chris; Fiske, Susan T. |
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| FORMAT: PDF PROTECTION: DRM EDITION: |
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| LANGUAGE: English ISBN: 9781118758151 |: Why we choose companies and brands in the same way that we unconsciously: perceive, judge, and behave toward one another: People everywhere describe their relationships with brands in a deeply: personal way we hate our banks, love our smartphones, and think the cable: company is out to get us. What's actually going on in our brains when we: make these judgments? Through original research, customer loyalty expert: Chris Malone and top social psychologist Susan Fiske discovered that our: perceptions arise from spontaneous judgments on warmth and competence, the: same two factors that also determine our impressions of people. We see: companies and brands the same way we automatically perceive, judge, and: behave toward one another. As a result, to achieve sustained success,: companies must forge genuine relationships with customers. And as: customers, we have a right to expect relational accountability from the: companies and brands we support: `:: Looking for suppliers of quality Ebooks in any language!: , .... .... `: ' ': ''' ``: ` ```: `:: ' `:': ``:
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