Working the Aisles: A Life in Consumption - Robert Appelbaum [epub]

Working the Aisles takes the reader on tumultuous driving trips across the United States and France, on phone sex escapades in San Francisco, on banking battles in Sweden, and many other adventures – including, of course, on trips to supermarkets, where the author has had to ‘work the aisles’. Moving back and forth through time, like a novelist, indeed in something of a memoirist tour de force, the book develops the story of struggle, of poverty and depression, but also of gaiety and desire, of a will to live in spite of it all, and to keep working the aisles. It moves the reader through highs and lows, through episodes of ecstasy and thoughts about suicide, and tells how this particular Everyman ended up sane but sorry.

Review

This exploration of our desires, commercial and otherwise, and how we are manipulated by them and how we manipulate, reaches far beyond the shopping mall critique: Mr Appelbaum ranges from the highly intellectual social psychology and literary deconstruction to a highly personal narrative, with dramatic scenes of arrest and odd love encounters and vivid details from the United States, England, and France. Covering roughly 50 years, from 1960 till a few years ago, Working the Aisles paints a telling picture of the astounding economic and social changes of the half century. This is a very entertaining and at the same time melancholy and thoughtful novel-like trip into our ever-growing appetites. It should satisfy reading appetites of nearly everybody: rigorous scholars and those looking for a good and fresh story. Mr Appelbaum will keep you lively company for a couple of nights. You might even want to light a pipe.

--Josip Novakovich, finalist for the Man Booker International Prize, author of April Fool's Day and Shopping for a Better Country

About the Author

Robert Appelbaum received his PhD from the University of Calfornia, Berkeley, and is currently Professor English Literature, Uppsala University, Sweden.