Effective UI provides a complete roadmap to building groundbreaking software centered on user experience (UX) quality, how to get management support, employing product management strategies proven to deliver greater success, and how to manage the design, engineering, staffing, and business considerations that must be centered on the user's needs and working effectively in tandem all throughout the project. Effective UI is a guide for business and product, software professionals, and anyone else struggling to advance the cause of better UX and working to deliver on the promise of higher quality software.