Email Marketing Basics - Lynda Tutorials - [GameSlim]

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Email Marketing Basics - Lynda Tutorials - [GameSlim] (Size: 607.29 MB)

		Email Marketing Basics.txt	1006 bytes
		How Email Marketing Works 01 Welcomeq.mp4	7.51 MB
		How Email Marketing Works 02 Usingemail.mp4	21.68 MB
		How Email Marketing Works 03 Getjobdone.mp4	20.54 MB
		How Email Marketing Works 04 Appreciated.mp4	26.92 MB
		How Email Marketing Works 05 Permission.mp4	37.82 MB
		How Email Marketing Works 06 Collectinfo.mp4	30.9 MB
		How Email Marketing Works 07 Incentives.mp4	19.81 MB
		How Email Marketing Works 08 Format.mp4	36.33 MB
		How Email Marketing Works 09 Branding.mp4	17.97 MB
		How Email Marketing Works 10 Layout.mp4	28.28 MB
		How Email Marketing Works 11 Includelinks.mp4	33.66 MB
		How Email Marketing Works 12 Valuable.mp4	24.73 MB
		How Email Marketing Works 13 Offers.mp4	27.79 MB
		How Email Marketing Works 14 Calltoact.mp4	26.76 MB
		How Email Marketing Works 15 From.mp4	14.01 MB
		How Email Marketing Works 16 Subjectlines.mp4	27.56 MB
		How Email Marketing Works 17 Socialfeature.mp4	13.51 MB
		How Email Marketing Works 18 Mobilefriend.mp4	31.93 MB
		How Email Marketing Works 19 Mobilecalls.mp4	22.86 MB
		How Email Marketing Works 20 Blockedemail.mp4	24.12 MB
		How Email Marketing Works 21 Reducefilter.mp4	29.73 MB
		How Email Marketing Works 22 Evalclick.mp4	31.14 MB
		How Email Marketing Works 23 Tracknonclick.mp4	19.54 MB
		How Email Marketing Works 24 Automating.mp4	27.85 MB
		How Email Marketing Works 25 Goodbyeq.mp4	4.25 MB
		93391_84523_00_01_LA01_Welcome_2012Q4.txt	1.75 KB
		93393_84523_01_01_LA11_UsingEmail.txt	3.21 KB
		93394_84523_01_02_LA11_getjobdone.txt	2.92 KB
		93395_84523_01_03_LA11_appreciated.txt	3.9 KB
		93397_84523_02_01_LA11_permission.txt	5.55 KB
		93398_84523_02_02_LA11_collectInfo.txt	4.61 KB
		93399_84523_02_03_LA11_incentives.txt	2.85 KB
		93401_84523_03_01_LA11_format.txt	5.41 KB
		93402_84523_03_02_LA11_branding.txt	2.63 KB
		93403_84523_03_03_LA11_layout.txt	4.07 KB

Description

Email Marketing Basics
56m 57s Appropriate for all Nov 15, 2011 Updated Nov 12, 2012

Let John Arnold show you how to get the most out of email marketing campaigns. This course offers strategies for building a quality list of subscribers and maintaining a company's brand and reputation by complying with spam laws, creating valuable email content, and ensuring emails are branded consistently. It also covers crafting marketing emails—from format and design to content—and analyzing the effectiveness of email campaigns.
Topics include:
Building an email list
Collecting email addresses
Offering incentives to increase signups
Deciding on a format for emails
Including links
Sending valuable offers
Creating effective From address and subject lines
Combing email with social media and mobile devices
Managing bounced and blocked email
Evaluating email click-through data
Automating email marketing
Subject:
Marketing
Author:
John Arnold

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Email Marketing Basics - Lynda Tutorials - [GameSlim]