Facebook Advertising Fundamentals [TearKey]

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Added on April 30, 2015 by tearkeyin Other > Tutorials
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Facebook Advertising Fundamentals [TearKey] (Size: 353.59 MB)

		001 Welcome.mp4	7.7 MB
		002 Introducing Facebook ads.mp4	15.13 MB
		003 Understanding ad types.mp4	12.79 MB
		004 Targeting on Facebook.mp4	17.75 MB
		005 Basic advertising terminology.mp4	10.41 MB
		006 Setting up an advertising account.mp4	7.15 MB
		007 Understanding ad structure.mp4	7.11 MB
		008 Using the Ads Create tool to define your advertising objective.mp4	9.28 MB
		009 Identifying your primary audience.mp4	20.88 MB
		010 Refining your audience with interest targeting.mp4	11.66 MB
		011 Refining your audience with behavior targeting.mp4	12.65 MB
		012 Deciding on a budget.mp4	17.91 MB
		013 Choosing your creative.mp4	14.09 MB
		014 Writing your content.mp4	16.18 MB
		015 Managing placements.mp4	9.11 MB
		016 Finalizing the campaign.mp4	3.8 MB
		017 Promoting your Facebook page.mp4	7.67 MB
		018 Boosting your page posts.mp4	9.66 MB
		019 Managing and editing ads and campaigns.mp4	16.91 MB
		020 Editing an active ad.mp4	13.16 MB
		021 Creating a similar ad.mp4	5.55 MB
		022 Accessing advertising reports.mp4	11.6 MB
		023 Scheduling advertising reports.mp4	6.31 MB
		024 Understanding success metrics.mp4	7.97 MB
		025 Viewing your billing summary.mp4	3.08 MB
		026 Tips for writing a great ad.mp4	15.06 MB
		027 Choosing an effective image for your ad.mp4	20.99 MB
		028 Improving the performance of your ads.mp4	17.14 MB
		029 Key Facebook policies.mp4	16.09 MB
		030 Wrap-up.mp4	8.77 MB

Description

Lynda.com Video Course Facebook Advertising Fundamentals
Beginner. Updated: Jul 28, 2014

Extend your Facebook reach even further with the site's powerful advertising platform. It's flexible enough for any budget and allows you to target specific audiences, so you can make sure your ads are getting in front of the right people. This course will help new Facebook advertisers effectively create, place, and manage their Facebook ads. Author Brad Batesole takes you through the basics: setting up an account, understanding ad structure, and using the Ads Create and the Ads Manager tools. And he'll also show you how to make critical placement and bidding decisions wisely. Learn when to promote pages vs. individual posts, when to use photo ads vs. link ads, and whether to place ads in the news feed, in the sidebar, or on the Facebook mobile app. He'll also show you how to view ad reports, so you can determine whether your ads are accomplishing your goals. Finally, Brad will leave you with some tips for writing great ads, choosing effective images, and improving ad performance.

Topics include:
Understanding ad types
Setting up an advertising account
Writing ads
Managing bidding and placement
Identifying and targeting your primary audience
Boosting page posts
Managing and editing ads and campaigns
Accessing reports
Understanding Facebook's ad policies

Subject:Marketing
Software:Facebook
Author:Brad Batesole

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353.59 MB

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Facebook Advertising Fundamentals [TearKey]