Foundations of Logo Design - Lynda Tutorials - [GameSlim]

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Foundations of Logo Design - Lynda Tutorials - [GameSlim] (Size: 1.21 GB)
 Ex_Files_Logo_Design.zip52.26 MB
 Foundations of Logo Design.txt1.27 KB
 Logo Design for Beginners 01 Welcome.mp414.97 MB
 Logo Design for Beginners 02 Whatis.mp434.69 MB
 Logo Design for Beginners 03 Exercise.mp46.22 MB
 Logo Design for Beginners 04 Client.mp49.44 MB
 Logo Design for Beginners 05 Perceptions.mp446.87 MB
 Logo Design for Beginners 06 Sow.mp420.88 MB
 Logo Design for Beginners 07 Auditing.mp429.51 MB
 Logo Design for Beginners 08 Quoting.mp429.91 MB
 Logo Design for Beginners 09 Terms.mp411.2 MB
 Logo Design for Beginners 10 Projectcsi.mp417.99 MB
 Logo Design for Beginners 11 Profiling.mp431.73 MB
 Logo Design for Beginners 12 Followup.mp417.99 MB
 Logo Design for Beginners 13 Brandname.mp428 MB
 Logo Design for Beginners 14 Moodboards.mp419.28 MB
 Logo Design for Beginners 15 Slowboil.mp427.37 MB
 Logo Design for Beginners 16 Exploratory.mp427.51 MB
 Logo Design for Beginners 17 Concepting.mp432.04 MB
 Logo Design for Beginners 18 Picking.mp425.18 MB
 Logo Design for Beginners 19 Ideation.mp423.27 MB
 Logo Design for Beginners 20 Isolating.mp420.99 MB
 Logo Design for Beginners 21 Challenge.mp414.43 MB
 Logo Design for Beginners 22 Solution.mp459.68 MB
 Logo Design for Beginners 23 Process.mp418.1 MB
 Logo Design for Beginners 24 Refining.mp424.68 MB
 Logo Design for Beginners 25 Craftsmanship.mp422.5 MB
 Logo Design for Beginners 26 Attributes.mp447.62 MB
 Logo Design for Beginners 27 Identity.mp441.97 MB
 Logo Design for Beginners 28 Identitycolor.mp416.33 MB


Description

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Foundations of Logo Design
2h 34m Appropriate for all Jun 28, 2013

Avoid pitfalls, improve your design process, respond to demanding clients, and solve the creative problems that are involved in creating a logo. In this course, Von Glitschka shows you how to take care of the nitty-gritty, like quotes and contracts, and critical design decisions involved in building a brand identity package. Learn to define your client's expectations before the project begins with customer briefs and mood boards. Find out what the attributes of a great logo are, where to look for inspiration, and how to use sketches to propel you through the design process. Then Von turns to the business side and explains how to present your designs to clients and follow up on both positive and negative feedback. Finally, learn how to launch the logo and develop a narrative that will keep the visual style of the brand intact in the future.

Topics include:
Gauging client perceptions
Determining the scope of work
Quoting a project
Profiling the client
Developing a brand name
Isolating design directions
Crafting a visual identity
Pitching your work
Presenting brand systems
Handling a change of course
Making style guides
Developing a brand narrative

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Foundations of Logo Design - Lynda Tutorials - [GameSlim]