Lynda - Analyzing Your Website to Improve SEO (Size: 326.46 MB)
| | | 1. Introduction - Welcome.mp4 | 9.19 MB |
| | | 10. Building the Optimization Foundation - Working with frames, iframes, and popups.mp4 | 11.53 MB |
| | | 11. Building the Optimization Foundation - Working with SEO-friendly URLs.mp4 | 30.7 MB |
| | | 12. Building the Optimization Foundation - Building title tags.mp4 | 10.16 MB |
| | | 13. Building the Optimization Foundation - Understanding meta tags.mp4 | 8.93 MB |
| | | 14. Building the Optimization Foundation - Building description tags.mp4 | 9.99 MB |
| | | 15. Building the Optimization Foundation - Ignoring keyword tags.mp4 | 5.91 MB |
| | | 16. Building the Optimization Foundation - Clearing source code clutter.mp4 | 8.01 MB |
| | | 17. Building the Optimization Foundation - Structured data markup.mp4 | 12.71 MB |
| | | 18. Working with Outward-Facing Components - Reviewing page content.mp4 | 38.57 MB |
| | | 19. Working with Outward-Facing Components - Understanding site navigation.mp4 | 12.62 MB |
| | | 2. Introduction - Using the tools in this course.mp4 | 3.97 MB |
| | | 20. Working with Outward-Facing Components - Building links within the site.mp4 | 9.03 MB |
| | | 21. Working with Outward-Facing Components - Including location information.mp4 | 12.86 MB |
| | | 22. Working with Outward-Facing Components - Understanding the Panda and Penguin updates.mp4 | 11.87 MB |
| | | 23. Coordinating with the Outside World - Building and submitting HTML and XML sitemaps.mp4 | 15.39 MB |
| | | 24. Coordinating with the Outside World - Garnering links outside the site.mp4 | 9.65 MB |
| | | 3. Getting to Know SEO - Understanding SEO.mp4 | 29.46 MB |
| | | 4. Getting to Know SEO - Forgetting SEO for a moment.mp4 | 18.56 MB |
| | | 5. Preparing to Optimize Your Site - Understanding why indexing is important.mp4 | 10 MB |
| | | 6. Preparing to Optimize Your Site - Thinking about keywords.mp4 | 10.29 MB |
| | | 7. Preparing to Optimize Your Site - Using the Google AdWords Keyword Tool.mp4 | 9.92 MB |
| | | 8. Building the Optimization Foundation - Planning ahead for mobile and HTTPS.mp4 | 8.84 MB |
| | | 9. Building the Optimization Foundation - Understanding why some page components don't hurt... | 18.3 MB |
| | | info.txt | 1012 bytes |
Description
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Lynda - Analyzing Your Website to Improve SEO
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Released - 09.09.2015
Updated - 25.09.2015
Downloaded date - 18.02.2016
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Skill Level: Intermediate
Duration: 1h 47m
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In this course, search engine optimization (SEO) expert Peter Kent walks step-by-step through the process of reviewing the content and markup of an existing web site to improve its ranking in search engine results.
This course offers a consultant's take on how to analyze each component—from keywords to content to code—and determine what improvements are necessary to become more visible to search engines like Yahoo!, Bing, and Google.
Topics include:
- Understanding why indexing is important
- Using the Google AdWords Keyword Tool
- Dealing with frames, iframes, and popups
- Working with SEO-friendly URLs
- Using meta tags
- Clearing source code clutter
- Building links within the site
- Working with Google+
- Reviewing page content
- Building and submitting an HTML and XML sitemap
- Garnering links outside the site
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