Lynda.com - Business Writing Strategies incl. Exercise files (Size: 387.94 MB)
| | | 001 Welcome.mp4 | 26.61 MB |
| | | 003 Using the exercise files.mp4 | 6.89 MB |
| | | 002 What you should know before watching this course.mp4 | 6.1 MB |
| | | 005 Recognizing when to delay the main message.mp4 | 14.96 MB |
| | | 004 Recognizing when to begin the main message.mp4 | 9.8 MB |
| | | 010 Using a combination of purposes.mp4 | 18 MB |
| | | 008 Presenting bad news.mp4 | 13.7 MB |
| | | 007 Emphasizing good news.mp4 | 13.3 MB |
| | | 006 Presenting information.mp4 | 12.07 MB |
| | | 009 Getting support for an idea.mp4 | 11.73 MB |
| | | 012 Understanding your relationship to the reader.mp4 | 14.7 MB |
| | | 011 Understanding audience needs.mp4 | 11.9 MB |
| | | 013 Communicating internally.mp4 | 12.26 MB |
| | | 014 Communicating externally.mp4 | 11.31 MB |
| | | 015 Emphasizing or de-emphasizing strategies.mp4 | 20.36 MB |
| | | 016 Emotional and rational strategies.mp4 | 11.91 MB |
| | | 020 Being politically correct.mp4 | 18.11 MB |
| | | 017 Using the positive tone.mp4 | 14.64 MB |
| | | 019 Choosing appropriate language and structure for your purpose.mp4 | 12.45 MB |
| | | 018 Indicating benefits to the reader.mp4 | 7.35 MB |
| | | 023 Bad news outline.mp4 | 18.68 MB |
| | | 022 Persuasive outline.mp4 | 16.09 MB |
| | | 021 Direct outline.mp4 | 12.07 MB |
| | | 024 Routine inquiry.mp4 | 13.55 MB |
| | | 027 Adjustment refusal.mp4 | 12.6 MB |
| | | 029 Combination.mp4 | 11.64 MB |
| | | 025 Adjustment grant.mp4 | 10.44 MB |
| | | 026 Claim letter.mp4 | 10.4 MB |
| | | 028 Persuasive request.mp4 | 8.29 MB |
| | | 030 Wrap-up.mp4 | 5.98 MB |
| | | Business Writing Strategies.pdf | 69.01 KB |
Description
In this course, Kelley School of Business instructor Judy Steiner-Williams helps you determine how to write for a specific business purpose. Are you presenting information? Are you delivering good news or bad news? Are you looking for support for an idea? Or are you trying to write for a combination of purposes? This course provides the tools, techniques, and templates you need to answer these questions and write for your specific business strategy.
Topics include:
Deciding when to begin or delay the message
Presenting information
Getting support for ideas
Understanding the audience
Communicating internally and externally
Choosing the appropriate language and tone
Using business writing outlines and templates
Have fun!
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