Lynda com - Google AdWords Essential Training

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Added on October 21, 2013 by LionHeartzin Other > Tutorials
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Lynda com - Google AdWords Essential Training (Size: 2.09 GB)
 01 Welcome.mov15.65 MB
 02 Getting the most from this course.mov17.63 MB
 01 Dissecting online advertising.mov35.97 MB
 02 Understanding pay-per-click advertising.mov37.09 MB
 03 Valuing the benefits of AdWords.mov44.36 MB
 04 Defining supported ad types.mov58.87 MB
 05 Learning terms and definitions.mov70.37 MB
 06 Knowing advertiser requirements.mov50.31 MB
 01 Exploring where ads show up.mov60.59 MB
 02 Understanding the structure.mov29.72 MB
 03 Creating an account.mov3.6 MB
 04 Choosing between billing options.mov4.58 MB
 01 Learning the interface.mov7.74 MB
 02 Exploring the My Account tab.mov4.3 MB
 03 Understanding the updates to the Billing tab.mov2.22 MB
 01 Organizing campaigns and ad groups in your account.mov62.22 MB
 02 Exploring the Campaigns tab.mov13.45 MB
 03 Creating a campaign using the default options.mov7.53 MB
 01 Targeting by location and language.mov10.39 MB
 02 Targeting different networks and devices.mov8.58 MB
 03 Understanding bidding options and setting a budget.mov10.03 MB
 04 Setting your delivery method.mov2.4 MB
 05 Adding your business location.mov4.58 MB
 06 Showing products from your Google Merchant Center.mov4.82 MB
 07 Adding extension features to your text ads.mov6.93 MB
 08 Setting dates and scheduling ads.mov6.6 MB
 09 Defining ad delivery options.mov5.21 MB
 10 Using demographic bidding.mov4.19 MB
 01 Structuring ad groups in your campaign.mov46.15 MB
 02 Creating text ads.mov5.95 MB
 03 Creating image ads and using the display ad builder.mov10.08 MB
 04 Understanding and creating mobile ads.mov5.2 MB
 05 Adding keywords.mov6.73 MB
 06 Bidding at the keyword and ad group levels.mov9.23 MB
 01 Learning rules and guidelines for great ads.mov83.3 MB
 02 Learning rules for image ads.mov19.24 MB
 03 Writing great ads.mov62.87 MB
 04 Using dynamic keyword insertion (DKI).mov55.27 MB
 05 Testing your ads with a split test.mov50.68 MB
 01 Valuing keyword research.mov38.97 MB
 02 Understanding keyword match types.mov69 MB
 03 Including negative keywords.mov47.39 MB
 04 Evaluating a keyword.mov78.41 MB
 05 Using the Keyword tool.mov16.29 MB
 06 Creating ad groups from keyword research.mov49.19 MB
 01 Understanding how the auction works.mov63.85 MB
 02 Understanding Quality Score.mov53.42 MB
 03 Identifying Quality Score issues.mov5.1 MB
 04 Addressing Quality Score issues.mov79.85 MB
 01 Learning about the Google Display Network (GDN).mov44.34 MB
 02 Evaluating your performance on the GDN.mov5.22 MB
 03 Creating a placement-targeted campaign.mov7.16 MB
 04 Understanding CPM bidding.mov38.71 MB
 05 Using the Site and Category Exclusion feature.mov9.01 MB
 06 Remarketing with audiences.mov10.23 MB
 01 Understanding conversion types.mov29.14 MB
 02 Understanding Conversion Tracking.mov33.68 MB
 03 Installing Conversion Tracking code.mov6.45 MB
 04 Learning the basics of AdWords reports.mov7.77 MB
 05 Integrating Google Analytics with AdWords.mov40.37 MB
 06 Importing Google Analytics goals.mov6.02 MB
 01 Keeping people from clicking the Back button.mov38.46 MB
 02 Understanding how landing pages affect Quality Score.mov35.4 MB
 03 Testing landing pages with Website Optimizer.mov34.17 MB
 01 Understanding reach and market share.mov32.2 MB
 02 Using the Traffic Estimator.mov5.82 MB
 03 Widening the net with keywords.mov48.61 MB
 04 Getting more clicks with bids.mov55.17 MB
 01 Defining your goals and measuring ROI.mov56.16 MB
 02 Understanding conversion metrics and using the Conversion Optimizer.mov12.96 MB
 01 Understanding AdWords Editor.mov34.81 MB
 02 Using AdWords Editor.mov21.75 MB
 01 Using the Ad Preview and Diagnosis tool.mov3.15 MB
 02 Diagnosing keyword problems.mov52.79 MB
 Goodbye.mov22.59 MB
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seeders:14
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Lynda com - Google AdWords Essential Training

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TGX
thanks Uploader