Lynda.com - SEO: Keyword Strategy in Depth {AceMerlin}

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Description

SEO: Keyword Strategy in Depth with Matt Bailey

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Keywords are the crucial foundation for online marketing efforts, and in this course,
author Matt Bailey shows how you best structure search engine optimization and pay-per-click
plans around the insights you glean from keyword research. He helps you explore the sources
for keywords and build a keyword list with research and management tools like Raven Tools,
Moz, SEMrush, and Wordtracker. He shows you how to filter and interpret keyword data, observe
trends, and better understand the searcher's intent, and how to develop an informed strategy
and implement keywords throughout your site for maximum searchability. Matt also covers how
to apply your keyword insights to Google AdWords campaigns and measure the results of your
SEO and AdWords efforts.

Level: Appropriate For All
Duration: 4h 14m
Released: February 27, 2014


Topics include:
Understanding how keywords work
Using long-tail keywords, phrase patterns, and plurals
Organizing keyword data with a keyword spreadsheet
Interpreting data and discovering searcher intent
Measuring keyword competitiveness and brand impact
Examining keyword demand and keyword trends
Applying keywords to your website for maximum searchability
Creating effective PPC ads based on keywords
Understanding PPC bidding strategies to avoid costly mistakes
Measuring results so you can further prioritize marketing efforts


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Lynda.com - SEO: Keyword Strategy in Depth {AceMerlin}

All Comments

Muy bien.
thanks
Thanks bro.
Thank You Very Very Much!!! I needed this very much. Very Much Thanks Again!!