Lynda-com WordPress Ecommerce Core Concepts TUTORiAL

Planning to use WordPress to run your online business? You need to understand your product, how to best reach your customer, and how to secure your site, and then come up with a plan to implement WordPress. Follow along with Morten-Rand Hendriksen as he guides you through the planning process for building an online store and the special considerations that come with using WordPress.
Topics include:

Identifying your customer
Understanding payment gateways
Looking at other online stores
Deciding if you have to charge tax
Understanding if WordPress is right for your store