Lynda - Content Marketing Fundamentals

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Added on June 30, 2014 by webcentarain Other > Tutorials
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Lynda - Content Marketing Fundamentals (Size: 615.07 MB)

		135355_00_02_MM30_WhatIsContent.mp4	18.77 MB
		135355_00_01_WL301_Welcome.mp4	11.1 MB
		135355_01_01_MM30_DefiningGoals.mp4	25.83 MB
		135355_01_04_MM30_Leadership.mp4	24.6 MB
		135355_01_05_MM30_Embrace.mp4	23.16 MB
		135355_01_06_MM30_SmallWins.mp4	19.87 MB
		135355_01_02_MM30_KnowCompany.mp4	19.41 MB
		135355_01_03_MM30_Integrating.mp4	19.05 MB
		135355_02_03_MM30_Guidelines.mp4	34.28 MB
		135355_02_05_MM30_Campfire.mp4	25.62 MB
		135355_02_02_MM30_StartBlog.mp4	25.41 MB
		135355_02_01_MM30_OnlineFootprint.mp4	23.76 MB
		135355_02_04_MM30_DoingMore.mp4	20.88 MB
		135355_03_04_MM30_Listening.mp4	36.54 MB
		135355_03_02_MM30_Managers.mp4	32.97 MB
		135355_03_03_MM30_ContentCreator.mp4	27.38 MB
		135355_03_01_MM30_Editor.mp4	7.65 MB
		135355_04_06_MM30_Platforms.mp4	47.55 MB
		135355_04_04_MM30_Images.mp4	35.9 MB
		135355_04_05_MM30_VideoAudio.mp4	35.87 MB
		135355_04_01_MM30_EditorialCalendar.mp4	28.99 MB
		135355_04_03_MM30_WritingWeb.mp4	28.97 MB
		135355_04_02_MM30_Stengths.mp4	18.22 MB
		135355_05_01_MM30_Succeeding.mp4	23.28 MB
		Ex_Files_CMF.zip	31.4 KB

Description

Content Marketing Fundamentals
57m 32s Appropriate for all Oct 22, 2013

What is content marketing? Photos, words, audio, and video—everything you create to tell the story of your product or company online. It's not a new concept, but the tools have changed dramatically in the last 10 years. In this presentation, C. C. Chapman walks through the why, what, who, and how of content marketing, and shows how to transition your marketing efforts to the digital landscape. You'll learn to define a strategy that's right for your company, choose the proper platform and tools, understand how to build a successful content marketing team, and gain insight from C.C.'s years of expertise.
Topics include:

Defining marketing goals and measuring success
Integrating already established programs
Getting leadership support
Establishing an online footprint, starting with a blog
Electing editors, community managers, and content creators
Using an editorial calendar
Writing for the web
Understanding the importance of images, audio, and video

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615.07 MB

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Lynda - Content Marketing Fundamentals

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