Lynda - Creating and Adapting a Logo [XTREME]

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Added on May 16, 2015 by XTREME_MAGICin Other > Tutorials
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Lynda - Creating and Adapting a Logo [XTREME] (Size: 842.05 MB)
 001 Welcome.mp413.94 MB
 002 Identifying the client`s brand objectives.mp46.56 MB
 003 Sketching a few prospective designs.mp414.74 MB
 004 A brief tour of the logo development process.mp422.44 MB
 005 Documenting your design with interactive instructions.mp49.64 MB
 006 Creating a new document for your logo.mp48 MB
 007 Numerical sizes and coordinate positions.mp413.56 MB
 008 Establishing a few custom guides.mp415.46 MB
 009 Creating an element as a compound shape.mp415.4 MB
 010 Drawing Saturn behind a rocket.mp412.46 MB
 011 Fusing Saturn and the rocket into a single path.mp48.18 MB
 012 Selecting the perfect font for your logo.mp411.1 MB
 013 Taking a first swing at the text on the Mac.mp416.17 MB
 014 Formatting your logo with a free OpenType font.mp416.17 MB
 015 Reshaping a letter with the Join tool.mp413.01 MB
 016 Upping your game with a commercial font.mp417.93 MB
 017 Tweaking letterforms to achieve a custom effect.mp418.67 MB
 018 Choosing the perfect spot colors.mp411.69 MB
 019 Adding Pantone spot colors to your artwork.mp418.04 MB
 020 Modifying art inside a clipping group.mp410.48 MB
 021 Streamlining your inks in CMYK.mp414.23 MB
 022 Streamlining your inks in RGB.mp412.19 MB
 023 Identifying and correcting spot-color mishaps.mp417.84 MB
 024 Preparing your logo for vector-based shading.mp47.95 MB
 025 Establishing a base radial gradient.mp412.8 MB
 026 Blending a second gradient using translucency.mp411.48 MB
 027 Coloring a gradient with a blend mode.mp410.86 MB
 028 Exporting your logo as a PNG graphic.mp418.77 MB
 029 Scaling your PNG graphic to fit a large display.mp412.72 MB
 030 Exporting your logo as a layered PSD file.mp48.37 MB


Description



Duration: 3h 29m / Level: Intermediate
Learn how to create an eye-catching logo from scratch and adapt it to fit a variety of applications: from business cards to banner ads. Join Deke as he works with art director Danielle Fritz on a logo concept for Frontiers Unlimited (a space tourism company with big ambitions!) and then as he vectorizes the design using Illustrator and Photoshop. He'll take you through every step in the process, from identifying the brand's objectives to creating the base artwork, adding typography, assigning spot colors for print, adding device-independent color and shading, and integrating some intriguing touches of photorealism. Lastly, he'll show how to change the orientation of the graphic so that it can work in many different layouts. In the end, you'll have a memorable logo that communicates your brand's personal or corporate values in a single glance.

Topics include:
*Identifying the brand's objectives
*Sketching a design
*Drawing the artwork in Illustrator
*Selecting the perfect font for a logo
*Adding type
*Choosing and assigning spot colors
*Adding vector-based shading with gradients
*Using photographic details for a more photorealistic look
*Changing the orientation of a logo

Website: http://www.lynda.com/Illustr...-Adapting-Logo/197936-2.html


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seeders:29
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Lynda - Creating and Adapting a Logo [XTREME]