Lynda - Designing a Print Ad {AceMerlin}

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Added on October 1, 2014 by AceMerlinin Other > Tutorials
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Lynda - Designing a Print Ad {AceMerlin} (Size: 736.72 MB)

		155264_00_01_WL30_welcome.mp4	17.4 MB
		155264_00_02_MM30_caseStudy.mp4	14.59 MB
		155264_01_01_MM30_theCompet.mp4	33.62 MB
		155264_01_03_BC30_comMessage.mp4	30.61 MB
		155264_01_02_MM30_whatCaptures.mp4	28.67 MB
		155264_02_01_BC30_IntroCase.mp4	35.42 MB
		155264_02_02_MM30_whatMess.mp4	10.71 MB
		155264_02_03_XR15_whatDemo.mp4	8.42 MB
		155264_03_01_BC30_ConMain.mp4	27.14 MB
		155264_03_02_BC30_con1.mp4	22.54 MB
		155264_03_05_BC30_copy.mp4	17.63 MB
		155264_03_03_MM30_con2.mp4	11.68 MB
		155264_03_04_MM30_con3.mp4	11.55 MB
		155264_04_01_MM30_Whatthumb.mp4	35.28 MB
		155264_04_03_MM30_Thinkout.mp4	26.65 MB
		155264_04_02_BC30_Explorthumb.mp4	21.87 MB
		155264_04_05_MM30_thumbSol.mp4	20.24 MB
		155264_04_04_MM30_thumbChall.mp4	11.53 MB
		155264_05_02_BC30_Photography.mp4	40.33 MB
		155264_05_04_MM30_Typography.mp4	31.33 MB
		155264_05_03_BC30_Illustration.mp4	23.08 MB
		155264_05_01_MM30_DesignPal.mp4	21.13 MB
		155264_05_05_BC30_Designtrends.mp4	20.77 MB
		155264_06_01_BC30_Guidelines.mp4	13.4 MB
		155264_06_04_MM30_refPhotChall.mp4	10.84 MB
		155264_06_03_XR15_ResourcesRef.mp4	10.73 MB
		155264_06_05_MM30_refPhotoSol.mp4	8.26 MB
		155264_06_02_MM30_Contrast.mp4	6.29 MB
		155264_07_02_BC30_refineAdLay.mp4	25.58 MB
		155264_07_03_BC30_tweekTune.mp4	23.41 MB
		155264_07_01_BC30_Location.mp4	20.41 MB
		155264_08_01_MM30_Whatfinal.mp4	54.77 MB
		155264_08_03_XR15_Prep.mp4	11.97 MB
		155264_08_02_XR15_MoodComp.mp4	5.65 MB
		155264_09_01_MM30_Presenting.mp4	23.11 MB
		Ex_Files_Des_Print_Ad.zip	122.97 KB
		AceMerlin.Torrents.nfo	4.81 KB

Description

Designing a Print Ad with Craig Smallish

A successful print ad campaign entices the reader visually, and then delivers
on its promise with a compelling message. This course details the process of
constructing ad layouts for print—emphasizing the importance of visual hierarchy
and how the power of composition can embolden your underlying campaign message.
Using a client brief for the Landon Hotel brand, Craig Smallish explores three
creative concepts and then takes the most successful concept through the complete
development process, from obtaining reference material to refining the layouts.
Along the way, you'll learn how to produce rough thumbnail sketches; select
photos, illustrations, and typography for your design; and balance the contrast
and placement of assets. Plus, learn tips for presenting your print ad campaign
ideas to your clients.

Level: Beginner
Length: 1h 40m
Released: May 27, 2014

Topics include:
Establishing the campaign message
Developing your first ad concepts
Creating thumbnail sketches
Choosing the best media to convey your message
Managing contrast in a composition
Refining ad layouts
Preparing a print ad presentation for clients

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736.72 MB

seeders:16

leechers:11

Lynda - Designing a Print Ad {AceMerlin}

All Comments

InnocentLady

Thanks a lot dear :)

samko2012

thanks