Lynda – Facebook Advertising Fundamentals

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Added on March 31, 2015 by CancerKillain Other > Tutorials
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Lynda – Facebook Advertising Fundamentals (Size: 289.35 MB)

		01_01-Welcome.mp4	8.28 MB
		02_03-Targeting on Facebook.mp4	23.93 MB
		02_01-Introducing Facebook ads.mp4	15.46 MB
		02_02-Understanding ad types.mp4	13.42 MB
		02_04-Basic advertising terminology.mp4	11.56 MB
		03_01-Setting up an advertising account.mp4	4.61 MB
		03_02-Understanding ad structure.mp4	4.35 MB
		03_03-Using the Ads Create tool to define your advertising objective.mp4	3.36 MB
		04_04-Identifying your primary audience.mp4	10.26 MB
		04_07-Deciding on a budget.mp4	9.38 MB
		04_01-Choosing your creative.mp4	9.37 MB
		04_02-Writing your content.mp4	7.95 MB
		04_03-Managing placements.mp4	5.49 MB
		04_06-Refining your audience with behavior targeting.mp4	5.25 MB
		04_05-Refining your audience with interest targeting.mp4	5.14 MB
		04_08-Finalizing the campaign.mp4	2.32 MB
		05_02-Boosting your page posts.mp4	6.81 MB
		05_01-Promoting your page.mp4	5.66 MB
		06_01-Managing and editing ads and campaigns.mp4	9.5 MB
		06_02-Editing an active ad.mp4	8.1 MB
		06_03-Creating a similar ad.mp4	4.03 MB
		07_01-Accessing advertising reports.mp4	9.31 MB
		07_03-Understanding success metrics.mp4	6.19 MB
		07_02-Scheduling advertising reports.mp4	4.99 MB
		07_04-Viewing your billing summary.mp4	2.22 MB
		08_02-Choosing an effective image for your ad.mp4	25.5 MB
		08_03-Improving the performance of your ads.mp4	20.34 MB
		08_04-Key Facebook ad policies.mp4	19.44 MB
		08_01-Tips for writing a great ad.mp4	17.85 MB
		09_01-Wrapping up.mp4	9.27 MB

Description

Original upload credit goes to MagicMerlin2014 on Demonoid

Lynda - Facebook Advertising Fundamentals
Duration: 1h 30m | Video: AVC (.mp4) 1280x720 15&30fps | Audio: AAC 48KHz 2ch
Genre: eLearning | Level: Beginner | Language: English

Extend your Facebook reach even further with the site’s powerful advertising platform. It’s flexible enough for any budget and allows you to target specific audiences, so you can make sure your ads are getting in front of the right people. This course will help new Facebook advertisers effectively create, place, and manage their Facebook ads. Author Brad Batesole takes you through the basics: setting up an account, understanding ad structure, and using the Ads Create and the Ads Manager tools. And he’ll also show you how to make critical placement and bidding decisions wisely. Learn when to promote pages vs. individual posts, when to use photo ads vs. link ads, and whether to place ads in the news feed, in the sidebar, or on the Facebook mobile app. He’ll also show you how to view ad reports, so you can determine whether your ads are accomplishing your goals. Finally, Brad will leave you with some tips for writing great ads, choosing effective images, and improving ad performance.

Topics include:
- Understanding ad types
- Setting up an advertising account
- Writing ads
- Managing bidding and placement
- Identifying and targeting your primary audience
- Boosting page posts
- Managing and editing ads and campaigns
- Accessing reports
- Understanding Facebook’s ad policies

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289.35 MB

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Lynda – Facebook Advertising Fundamentals