Lynda - Foundations of Branding for Designers [XTREME]

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Added on April 10, 2015 by XTREME_MAGICin Other > Tutorials
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Lynda - Foundations of Branding for Designers [XTREME] (Size: 645.85 MB)

		001 Welcome.mp4	16.23 MB
		002 The origin of branding.mp4	20.64 MB
		003 Branding before 1950.mp4	24.04 MB
		004 Branding 1950 to today.mp4	19.06 MB
		005 What is a brand.mp4	22.47 MB
		006 What makes a brand.mp4	20.55 MB
		007 Why bother.mp4	23.24 MB
		008 The designer`s role.mp4	23.1 MB
		009 The elements of branding.mp4	20.98 MB
		010 What to know.mp4	23.07 MB
		011 Research.mp4	28.47 MB
		012 Interviews.mp4	16.86 MB
		013 Problem solving 1.mp4	18.05 MB
		014 Problem solving 2.mp4	18.46 MB
		015 Presentation.mp4	13.82 MB
		016 Identity systems.mp4	18.35 MB
		017 The rules of logo design.mp4	28.64 MB
		018 Wordmarks.mp4	12.06 MB
		019 Monogram.mp4	13.4 MB
		020 Icons.mp4	13.81 MB
		021 Logo.mp4	13.29 MB
		022 Making a wordmark.mp4	14.38 MB
		023 Designing a monogram.mp4	10.29 MB
		024 Creating an icon.mp4	10.86 MB
		025 Combining.mp4	13.03 MB
		026 The color palette.mp4	13.44 MB
		027 Making a color palette.mp4	16.36 MB
		028 Typography.mp4	17.84 MB
		029 Images.mp4	19.68 MB
		030 Patterns and materials.mp4	18.71 MB

Description

Branding goes beyond logos, brochures, and website designs. Branding is a complete system for communicating a company's unique message. In this course, Sean Adams asks designers to move past one-off projects and partner with their client on a holistic branding approach. The lessons he provides help explain exactly what branding is, underline the importance of research and problem-solving in design, and define how branding elements like logos, wordmarks, icons, and color palettes all work together to tell a brand's story. He also shows how to hand off branding systems to clients and provide the documentation and long-term support to sustain their brands far into the future.
Topics include:
*The history of branding (pre- and post-1950)
*The elements of branding
*Conducting research
*Solving problems and presenting solutions
*Creating logos and identity systems
*Building a visual system with color, typography, and more
*Communicating branding with manuals and vision books

Website: http://www.lynda.com/Design-...ding-Designers/363131-2.html

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Lynda - Foundations of Branding for Designers [XTREME]