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Lynda. Foundations of Typography (Size: 1.33 GB)
Description Good typography can add tremendous power to your design and your message, whether it is a print- or screen-based project, a still or motion graphic, a 3D or 2D graphic. This course explains good typographic practices, so that you can develop an "eye" for type and understand how to effectively use it. Author Ina Saltz explains type classifications (serif vs. sans serif, display type vs. text type), how type is measured, sized, and organized, and how spacing and alignment affect your design. She also explains how to use kerning, tracking, leading, and line length, and covers the history and current trends in typography. The course teaches the principles of legibility, readability, and compatibility, and how they should be considered when you're selecting and designing with type. Introduction 9m 5s Welcome 1m 58s Why good typography matters 1m 55s The power of type 1m 53s The theory of typographic relativity 1m 53s Getting the most out of this course 1m 26s 1. Typographic Differentiation 23m 49s Serif vs. sans serif 3m 27s Display type vs. text type 3m 39s Type history 2m 48s Type classification 4m 8s Other type categories 3m 24s Guidelines for combining typefaces 3m 49s Using cases 2m 34s 2. The Language of Type 18m 28s Anatomy: Parts and shapes of type 4m 35s Size and measurements of type 2m 18s Type families: Widths, weights, and slopes 3m 53s Reviewing the terminology of type, based on function 3m 27s Working with color and tonal weight: Exercises 4m 15s 3. Spacing and Alignment 20m 27s Kerning and kerning pairs 3m 33s Tracking and leading 3m 49s Exploring variations in type alignment 3m 55s Hyphenation and justification 3m 13s Indents, outdents, and hanging punctuation 2m 26s Other typographic best practices 3m 31s 4. Touching on Type Design 10m 3s Where type begins: The mark of the hand 2m 28s Related parts and shapes: Family resemblances 4m 35s Designing a typeface 3m 0s 5. Legibility and Readability 22m 19s How legibility and readability differ 3m 48s Examining factors affecting legibility 4m 46s Hierarchy and functionality 4m 29s Systematized hierarchy 3m 52s Paragraphs, drop caps, and entry points 2m 41s Typographic abominations 2m 43s 6. Typographic Composition 11m 8s Opposing forces of typography 3m 8s The grid: A structure for containing type 3m 6s Contrast and scale 4m 54s 7. Thinking with Type 9m 41s Typographic expressiveness 3m 22s The emotional impact of type 2m 47s Three-dimensional type 3m 32s 8. Specialized Uses 8m 55s Working with numbers 2m 10s Expert characters and analphabetic symbols 1m 56s Using typography to navigate content 1m 51s Using typography to navigate the environment 2m 58s Final Thoughts 9m 14s Managing fonts and building your type library 3m 14s Developing your typographic eye 2m 31s Breaking the rules 1m 41s What's next 1m 48s Related Torrents
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