Lynda- Google Analytics Essential Training

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Added on July 27, 2014 by skullvin Other > Tutorials
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Lynda- Google Analytics Essential Training (Size: 820.72 MB)
 01.Pitfalls of hit counting and turning data into information.mov28.73 MB
 02.Web analytics_ A tool and a process.mov15.56 MB
 01.Defining goals and conversions_ Why do you have a web site.mov58.59 MB
 04.Understanding trends.mov48.2 MB
 03.Understanding segmentation.mov26.63 MB
 02.Understanding data_ Averages.mov10.23 MB
 01.How does Google Analytics work.mov23.4 MB
 03.Installing Google Analytics tracking code on a site.mov11.5 MB
 02.Setting up a Google Analytics account.mov5.1 MB
 01.Understanding accounts and profile administration.mov11.65 MB
 05.Using the Help tools in Analytics.mov9.59 MB
 03.Selecting and comparing date ranges.mov9.4 MB
 02.Using the dashboard and analyzing data over time graphs.mov7.98 MB
 04.Using annotations to make notes in Analytics data.mov5.15 MB
 03.Sorting data with inline and advanced filters.mov24.75 MB
 02.Navigating reports using tabs (Site Usage, Goals, Ecommerce).mov19.5 MB
 01.Comparing different ways to view data (overview, tabular, pie, bar, compare to site).mov15.92 MB
 02.Slicing data with Dimensions.mov14.81 MB
 01.Understanding the importance of segmentation in data analysis.mov9.82 MB
 03.Exporting data (PDF, XML, CSV, TSV, Excel).mov10.19 MB
 01.Sharing data and reports.mov7.32 MB
 02.Managing user accounts and profiles.mov6.89 MB
 04.Emailing reports.mov4.72 MB
 03.Analyzing location data with Map Overlay.mov8.36 MB
 09.Sorting data by browser capabilities.mov7.98 MB
 08.Understanding visitor loyalty compared to recency.mov6.64 MB
 06.Comparing data according to visits, visitors, and pageviews.mov5.51 MB
 02.Benchmarking.mov5.46 MB
 07.Analyzing engagement factors (average pageviews, time on site, and bounce rate).mov4.85 MB
 04.Differentiating new users from returning users.mov3.89 MB
 01.Understanding who is visiting a site.mov3.76 MB
 05.Using language identification to segment users.mov3.4 MB
 11.Sorting data by server hostname.mov3.07 MB
 06.Viewing reports on search engine keywords.mov12.46 MB
 02.Identifying users who were referred to your site by another site.mov8.73 MB
 01.Understanding where site visitors come from.mov5.6 MB
 03.Identifying users directed by search engines.mov4.8 MB
 04.Identifying direct traffic.mov4.19 MB
 05.Analyzing the All Traffic Sources report.mov3.59 MB
 07.Keyword positions.mov41.88 MB
 02.Identifying campaigns and segmentation options.mov11.78 MB
 01.Linking an AdWords account to Google Analytics.mov4.97 MB
 04.Identifying traffic by time of day.mov3.39 MB
 05.Using the Destination URL report to identify landing pages.mov3.11 MB
 06.Identifying the best placement options for ads.mov2.74 MB
 03.Using keyword reports.mov2.53 MB
 02.Introducing campaign tagging.mov19.77 MB
 04.Tracking offline campaigns.mov14.28 MB
 01.Introducing campaign tracking.mov10.87 MB
 03.Planning, creating, and logging a tracking strategy.mov4.37 MB
 05.Finding data in a Campaign report.mov1.84 MB
 06.Using intelligence alerts to flag important events.mov11.25 MB
 05.Measuring the importance of top landing and top exit pages.mov11.25 MB
 04.Analyzing click paths_Navigation Summary, Entrance Paths_Sources_Keywords.mov9.7 MB
 07.Creating custom intelligence alerts.mov9.15 MB
 02.Sorting top content according to page title.mov9.01 MB
 01.Understanding the Top Content report and the anatomy of a URL.mov7.32 MB
 03.Understanding when to use Content Drilldown.mov6.37 MB
 04.Configuring Site Search.mov15.47 MB
 01.Understanding the Site Search and Usage reports.mov9.62 MB
 03.Using Site Search Start and Destination Pages to understand where users begin their searches.mov7.54 MB
 02.Analyzing the Search Terms and Search Term Refinement reports.mov5.07 MB
 02.Configuring goals.mov20.57 MB
 04.Connecting Google Analytics to Ecommerce data.mov19.51 MB
 03.Understanding funnel visualization.mov17.01 MB
 01.Understanding the Goal tab.mov5.77 MB
 Goodbye.mov11.9 MB
 02.How to get the most from this course.mov31.01 MB
 01.Welcome.mov7.77 MB


Description

Do you want to know more about your site visitors and how your content is performing? Google Analytics is the de facto standard for web analytics and provides the means to track, analyze, and report on site visits, marketing goals, and ad revenue generated from your site. In this course, Corey Koberg shows how to use Google Analytics to measure traffic, ad performance and ROI, and conversions, and understand how people use your website. This course covers the out-of-the-box functionality, from account creation to reporting fundamentals, and explains how to glean insights from the vast array of data available: from averages and segments to trends and context.

Topics include:

Setting up an account
Installing tracking code on a site
Using flow visualization to see how visitors navigate through a site
Defining goals and conversions
Reading the dashboard and understanding high-level metrics
Performing real-time analysis
Analyzing visitor and traffic source reports
Tracking AdWords and other marketing campaigns
Utilizing segmentation for deeper analysis
Understanding the raw data and how it's collected
Selecting and comparing date ranges
Identifying slow-performing pages
Using annotations and best practices
Configuring and analyzing internal site search
Working with reports
Cleaning up data with inline filters
Sharing data and reports

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820.72 MB
seeders:26
leechers:6
Lynda- Google Analytics Essential Training

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Done well; thank you!