Lynda - Google Essential Training_Episode 2_Adwords Serie

Lynda.com - Google AdWords Essential Training with David Booth

3h 16m Beginner Jan 27, 2014 Uploaded in Jul 20, 2014 via Webcentara

Quickly harness the power of Google AdWords and get the most value from your pay-per-click (PPC) spend. Learn how to choose the best keywords, write compelling ad copy, and measure the effectiveness of your ads on the leading PPC platform. AdWords expert David Booth explains the PPC landscape and shows how to use AdWords to get more clicks, conversions, and ultimately more return on your investment in search advertising. This course explains the best practices for setting up your account and offers lessons on keyword research, bidding strategies, the all-important Quality Score, conversion tracking, and campaign optimization. Plus, learn about remarketing with display ads and video advertising with YouTube.
Topics include:
• Creating an AdWords account
• Researching keywords with the Keyword Planner tool
• Targeting locations and languages
• Writing great ad headlines and copy
• Setting campaign budgets and bidding
• Using ad groups
• Working with and optimizing your Quality Score
• Installing conversion tracking code
• Measuring ROI
• Testing ads with split tests
• Creating a remarketing campaign
• Creating a video ad campaign

Lynda.com - Advanced Google AdWords Tips and Tricks with David Booth

56m 54s Advanced Jun 27, 2014 Uploaded in Jul 20, 2014 via Webcentara

Ready to take the next step with AdWords? David Booth presents tips and tricks used by expert practitioners at his company Cardinal Path to improve their AdWords account management, organization, and reporting skills. First, you'll see different ways to use AdWords' labels, filters, and automated rules to improve visibility into your accounts. Agencies and freelancers managing multiple accounts will love learning how to use the My Client Center (MCC) features of AdWords—which provide a unified view of all your accounts in one place. Next, you'll learn how to save tremendous amounts of time with the AdWords Editor, where you can perform bulk edits, get rid of duplicate keywords, and create new campaigns extremely efficiently. Plus, you'll learn about the Auction Insights data, which will help you see how you stack up vs. the competition. Last, we'll dive into AdWords scripts and useful analytics and custom reports for evaluating Quality Score, attribution, and other key metrics and components of your AdWords account.

For Google Essential Training Project | Episode 2