Lynda - Google Tag Manager Essential Training [Via Webcentara]

Lynda - Google Tag Manager Essential Training with Corey Koberg

Subjects: Web Marketing
Software: Google Tag Manager

2h 4m Beginner Feb 23, 2015 | Uploaded in Mar 3, 2015 Via Webcentara



Google Tag Manager (GTM) is new technology that allows marketers to manage their own analytics, user tracking, campaign tracking, remarketing, and other website code. Tag Manager frees marketers from dependency on IT or web-development departments; when administrators want to add or alter a snippet of analytics or tracking code, they can do it themselves, by adding it to an existing tag container.

This course provides the skills to get up and running with Google Tag Manager quickly. It explores how to set up Tag Manager accounts and containers, use turnkey tags, create rules and macros, control versions and user access, debug tags, configure custom tags, and add code to capture specific Google Analytics events. Authored by GTM expert Corey Koberg, this course also provides crucial, time-saving best practices for working with Tag Manager.

Note: to keep the training as universal as possible, we use the nonmobile version of GTM, and configure it for a generic WordPress site. Your specific implementation will be dependent on how your site is coded.

Topics include:
• Creating an account and container
• Installing containers
• Using built-in tags from Analytics, ClickTale, and other services
• Working with variables
• Firing events with triggers
• Creating versions
• Using custom tags
• Implementing a data layer


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