Lynda - International Marketing Fundamentals [Via Webcentara]

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Added on February 20, 2015 by webcentarain Other > Tutorials
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Lynda - International Marketing Fundamentals [Via Webcentara] (Size: 865.02 MB)

		Please Seed.txt	374 bytes
		01_02-What you should know before watching this course.mp4	12.82 MB
		01_01-Welcome.mp4	9.78 MB
		02_02-The impact of protectionism on international marketing.mp4	31.92 MB
		02_03-The rise of the global consumer.mp4	28.38 MB
		02_01-The growing global economy.mp4	24.81 MB
		02_04-The shifting global marketplace.mp4	21.4 MB
		03_04-Options for global expansion.mp4	29.82 MB
		03_03-Learning about customers in foreign markets.mp4	22.84 MB
		03_01-The importance of your companys culture and values.mp4	22.49 MB
		03_02-Thinking of foreign markets like portfolio options.mp4	20.81 MB
		04_03-S is for social.mp4	26.84 MB
		04_01-The PESTCL framework P is for political.mp4	21.05 MB
		04_05-C is for competitive.mp4	19.17 MB
		04_06-L is for legal.mp4	17.99 MB
		04_04-T is for technological.mp4	17.47 MB
		04_02-E is for economic.mp4	16.21 MB
		05_01-Product adaptation and development.mp4	22.85 MB
		05_03-Diversification.mp4	22.01 MB
		05_02-Market development.mp4	20.4 MB
		06_03-Licensing or franchising.mp4	34.43 MB
		06_04-Joint ventures.mp4	33.18 MB
		06_05-Direct investment.mp4	30.71 MB
		06_01-Balancing risk and expense vs. control and reward.mp4	26.99 MB
		06_02-Exporting.mp4	25.61 MB
		06_06-Timing considerations . . . do you need to be first.mp4	25.18 MB
		07_03-Industry trade groups.mp4	27.81 MB
		07_04-Rating systems to help with decision making.mp4	25.4 MB
		07_01-US Government departments and divisions.mp4	21.43 MB
		07_02-World Bank and CIA.gov websites.mp4	17.64 MB
		08_05-Promotional methods.mp4	33.94 MB
		08_01-The 4Ps of marketing.mp4	33.28 MB
		08_02-Product modifications . . . dont forget the packaging.mp4	28.67 MB
		08_03-Pricing considerations . . . the impact of currency fluctuations.mp4	28.51 MB
		08_04-Distribution issues.mp4	27.91 MB
		08_06-Translation and back translation.mp4	22.05 MB
		09_01-Wrapping up.mp4	13.25 MB
		Ex_Files_International_Marketing_Fund.zip	1.76 KB

Description

Lynda - International Marketing Fundamentals with Doug Ladd

Subject: Marketing

1h 59m Appropriate for all Feb 18, 2015 | Uploaded in Feb 20, 2015 Via Webcentara

Learn how to evaluate international markets and determine the best approaches for marketing your products and services overseas. Author Doug Ladd, an international marketing expert experienced in both emerging and established countries, first charts the rise of the global consumer and the marketer's roles in international expansions. Doug then explains how to assess foreign markets using the PESTCL framework, and introduces strategies for adapting existing products and developing new ideas for foreign markets.  The course also investigates options for global expansion, such as exporting, licensing, joint ventures, and direct investment, and details how to put together a successful marketing mix using distribution, promotional methods, and translation. Plus, learn where to turn for more information about your specific target markets.

Topics include:

• The rise of the global consumer
• Learning about customers in global markets
• Accessing foreign markets
• Adapting products
• Diversification
• Balancing risks and rewards

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865.02 MB

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Lynda - International Marketing Fundamentals [Via Webcentara]

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sunilk3012

No seeders...Three days and now it is 90%

asadbony33

please seed.

asadbony33

where is the seeder?