Lynda - LinkedIn Advertising Fundamentals

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Added on June 5, 2015 by CancerKillain Other > Tutorials
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Lynda - LinkedIn Advertising Fundamentals (Size: 300.48 MB)

		1 Welcome.mp4	6.9 MB
		2 What we`ll cover.mp4	6.27 MB
		3 What you should know before watching this course.mp4	5.04 MB
		1 Introducing LinkedIn ads.mp4	5.71 MB
		2 Understanding LinkedIn ad options.mp4	21.08 MB
		3 Buying cycle of a social consumer.mp4	16.74 MB
		4 Know your goals.mp4	10.16 MB
		5 Setting up your business account.mp4	15.25 MB
		1 Features of Sponsored Updates.mp4	29.11 MB
		2 Budgeting strategies for Sponsored Updates.mp4	7.73 MB
		3 Creating a Sponsored Update campaign.mp4	17.54 MB
		4 Measuring and improving on your metrics.mp4	17.27 MB
		1 What are text ads.mp4	28.58 MB
		2 Targeting text ads.mp4	17.73 MB
		3 Targeting new audiences.mp4	11.41 MB
		4 CLV - Customer Lifetime Value.mp4	10.17 MB
		5 Understanding bid strategies - PPC or PPI.mp4	13.71 MB
		6 What works and what sells on LinkedIn.mp4	3.69 MB
		7 Utilizing metrics.mp4	17.55 MB
		1 Sponsored Groups.mp4	6.71 MB
		2 Display ads.mp4	7.07 MB
		3 Sponsored InMail.mp4	6.55 MB
		4 Lead Accelerator.mp4	13.57 MB
		1 Where should you spend your money.mp4	4.95 MB

Description

Learn about the different types of LinkedIn ads and which types of campaigns are most appropriate for your audience, goals, and budget. Viveka von Rosen covers the six types of ads, focusing on self-service text ads and Sponsored Updates, the two most accessible and affordable options for businesses. But she also covers solutions for bigger budgets, including display ads, Sponsored InMail, Sponsored Groups, and Lead Accelerator. Along the way, Viveka will cover what you need to know to create, target, bid on, and test ads, and to measure results to ensure a positive ROI.

Topics include:
*Understanding LinkedIn ad options
*Budgeting strategies for Sponsored Updates
*Targeting text ads
*Targeting new audiences
*PPC vs. PPM big strategies
*Enterprise marketing with Sponsored Groups, Sponsored InMail, and Lead Accelerator

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300.48 MB

seeders:12

leechers:39

Lynda - LinkedIn Advertising Fundamentals

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brianxxx

Thanks!