Lynda - Marketing

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Lynda - Marketing (Size: 41.56 GB)
 Readme.txt167 bytes
 001 Welcome.mp46.8 MB
 002 Using the handout file.mp4642.85 KB
 003 Using display advertising.mp43.47 MB
 004 Discovering ad networks.mp43.19 MB
 005 Using AdSense.mp42.28 MB
 006 Understanding earning power.mp47.98 MB
 007 Understanding AdSense limitations.mp43.08 MB
 008 Overview of AdSense.mp48.35 MB
 009 Creating a Google account.mp48.07 MB
 010 Linking your Google account to AdSense.mp410.78 MB
 001 Welcome.mp410.1 MB
 002 What you should know before watching this course.mp45.8 MB
 003 Using the exercise files.mp43.31 MB
 004 Understanding best practices vs. testing.mp420.59 MB
 005 Debunking CRO myths.mp425.94 MB
 006 Leveraging the three components of CRO.mp412.9 MB
 007 Using a structured process.mp418.25 MB
 008 Identifying goals.mp423.34 MB
 009 Using micro conversions vs. macro conversions.mp415.41 MB
 010 Ranking your goals.mp419.26 MB
 001 Welcome to the series.mp46.03 MB
 002 Separating Branded Keywords in the Channels Report.mp49.07 MB
 003 Combining data from multiple accounts into a dashboard.mp416.48 MB
 004 Why you may have more users than sessions (Advanced).mp413.96 MB
 005 Extracting Google Analytics data to spreadsheets the easy way.mp419.36 MB
 006 Creating an industry vertical.mp411.36 MB
 007 Part one - Why nearly everyone gets segmentation wrong.mp418.99 MB
 008 Part two - Why nearly everyone gets segmentation wrong.mp412.05 MB
 009 Part three - Why nearly everyone gets segmentation wrong.mp410.78 MB
 010 R Programming and Google Analytics.mp418.03 MB
 001 Welcome.mp414.04 MB
 002 What is international SEO.mp428.05 MB
 003 Beyond Google - Overview of the top global search engines.mp437.34 MB
 004 Optimizing for countries or languages.mp414.13 MB
 005 Determining target markets and audiences.mp422.39 MB
 006 Finding the best site and server architecture.mp426.2 MB
 007 Leveraging local and regional detection.mp417.99 MB
 008 Understanding server location and hosting considerations.mp426.14 MB
 009 Ensuring that core functionality works around the world.mp412.03 MB
 010 How major search engines currently handle multilingual content.mp432.14 MB
 001 Welcome.mp49.04 MB
 002 What is online marketing.mp416.08 MB
 003 The importance of defining three strategies.mp415.05 MB
 004 Building a business strategy.mp413.68 MB
 005 Building a brand strategy.mp428.23 MB
 006 Building a marketing strategy.mp418.76 MB
 007 Definitions and terminology.mp414.9 MB
 008 Components of digital marketing.mp416.07 MB
 009 The digital marketing landscape.mp421.01 MB
 010 What makes a website effective.mp445.66 MB
 001 Welcome.mp414.76 MB
 002 Getting the most out of this course.mp428.55 MB
 003 Why use analytics.mp434.34 MB
 004 Knowing your business objectives and key performance indicators (KPIs).mp441.04 MB
 005 Understanding the Adobe Marketing Cloud and how Adobe Analytics fits in.mp414.99 MB
 006 Understanding where data comes from.mp431.58 MB
 007 Using report suites.mp423.8 MB
 008 Understanding your data.mp451.68 MB
 009 Traffic variables, success events, and conversion variables.mp450.25 MB
 010 Learning the user interface.mp422.46 MB
 001 Welcome.mp47.17 MB
 002 The big blogging picture.mp44.12 MB
 003 Blogging with the Blogger platform.mp413.98 MB
 004 Blogging with the WordPress platform.mp410.69 MB
 005 Blogging with the Typepad platform.mp42.38 MB
 006 Blogging with the Tumblr platform.mp43.45 MB
 007 Designing your blog.mp43.98 MB
 008 Blog search engine optimization (SEO).mp44.42 MB
 009 Tying your blog to your website.mp44.75 MB
 010 What to write about.mp42.56 MB
 001 Welcome.mp48.94 MB
 002 Four reasons why your mailing list is so important.mp43.58 MB
 003 Using a mailing list service.mp44.01 MB
 004 An overview of mailing list service providers.mp41.79 MB
 005 Creating lists.mp42.1 MB
 006 Importing email addresses.mp44.33 MB
 007 Creating the sign-up form.mp411.69 MB
 008 Sending the welcome email.mp42.22 MB
 009 Subscription strategy.mp4975.26 KB
 010 Designing a successful artist email newsletter.mp41.46 MB
 001 Preview.mp410.49 MB
 002 Super fans.mp4176.19 MB
 001 Welcome.mp429.65 MB
 002 What you should know.mp41.11 MB
 003 Adobe Social and analytics integration.mp42.94 MB
 004 Logging in to Adobe Social.mp44.21 MB
 005 Updating your personal preferences.mp44.76 MB
 006 Adding users and groups to Adobe Social.mp417.79 MB
 007 Setting up report suites.mp41.56 MB
 008 Setting up publishing workflows.mp47.82 MB
 009 Adding social properties.mp411.72 MB
 010 Adding campaigns.mp46.96 MB
 001 Welcome.mp419.7 MB
 002 What is growth hacking.mp429.76 MB
 003 What makes a great growth hacker.mp425.45 MB
 004 The process of growth hacking.mp417.63 MB
 005 Understanding the funnel.mp414.01 MB
 006 Understanding your customer.mp425.42 MB
 007 Understanding your product.mp433.23 MB
 008 Identifying your core strengths.mp417.53 MB
 009 Setting up your tracking and analytics.mp425.74 MB
 010 Integrate remarketing.mp415.25 MB
 001 Welcome.mp49.73 MB
 002 Interface changes.mp4697.77 KB
 003 Valuing the benefits of Bing Ads.mp43.15 MB
 004 Comparing Bing and Google.mp44.14 MB
 005 Understanding the relationship between Bing and Yahoo!.mp42.34 MB
 006 Creating your account.mp46.5 MB
 007 Learning the interface.mp44.27 MB
 008 Setting up billing.mp42.18 MB
 009 Downloading Bing Ads Editor.mp43.84 MB
 010 Understanding the search and search partner networks.mp44.5 MB
 001 Welcome.mp417.4 MB
 002 Using the exercise files.mp46.21 MB
 003 What is a blog.mp413.67 MB
 004 Why blog for business.mp49.98 MB
 005 Business blogging in five stages.mp48.65 MB
 006 Finding a purpose.mp413.31 MB
 007 Defining goals.mp49.46 MB
 008 Creating a one-year plan.mp419.67 MB
 009 Where does the blog live.mp49.76 MB
 010 Who 'owns' the blog.mp410.68 MB
 001 Welcome.mp414.43 MB
 002 Getting the most out of this course.mp48.58 MB
 003 Analyzing a shift in buying behavior.mp430.94 MB
 004 The social media influence.mp429.23 MB
 005 Creating brand evangelists.mp432.38 MB
 006 The seven characteristics of compelling brand content.mp439.57 MB
 007 Is your idea emotional.mp427.29 MB
 008 Is your idea entertaining.mp430.42 MB
 009 Is your idea experiential.mp428.84 MB
 010 Is your idea novel.mp427.22 MB
 001 Welcome.mp411.47 MB
 002 The challenges of the search-and-switch marketplace.mp414.42 MB
 003 Why value matters.mp422.24 MB
 004 Eliminate switching by creating difference.mp423.76 MB
 005 Know your customers' NBA (next best alternative).mp424.85 MB
 006 Know why customers value you.mp424.22 MB
 007 Make price part of your value story.mp418.89 MB
 008 Pay big attention to what people do.mp429.77 MB
 009 Build value around things that will not change.mp423.84 MB
 010 Tell your value story.mp420.91 MB
 011 Creating your 10-day value plan.mp416.8 MB
 001 Welcome.mp47.81 MB
 002 Who this course is for.mp44.49 MB
 003 What's the status of your blog now.mp420 MB
 004 Revisit your blog's goals.mp415.36 MB
 005 Clean up to avoid Google penalties.mp415.1 MB
 006 Manage the blog effort.mp426.27 MB
 007 Integrate social media.mp427.91 MB
 008 Generate ideas using Google Alerts.mp45.34 MB
 009 Generate ideas using other tools.mp410.77 MB
 010 Inspire action.mp410.06 MB
 001 Welcome.mp413.29 MB
 002 The fear of analytics.mp411.69 MB
 003 Why is analytics so difficult.mp423.73 MB
 004 Terminology - Visitor and visitor sessions.mp420.18 MB
 005 Terminology - Referrals.mp415.42 MB
 006 Terminology - Bounce and exit rates.mp416.71 MB
 007 Terminology - Conversion rate.mp414.43 MB
 008 Caveman analytics.mp414.28 MB
 009 Numbers without context.mp414.37 MB
 010 Goals.mp420.57 MB
 001 Preview.mp420.18 MB
 002 C.C. Chapman - Content Marketing and the Art of Storytelling.mp4193.82 MB
 001 Welcome.mp43.97 MB
 002 Using the exercise files.mp4334.33 KB
 003 What is a webinar.mp44.05 MB
 004 Understanding how businesses use webinars.mp42.86 MB
 005 Attracting new customers with webinars.mp45.38 MB
 006 Building client relationships with webinars.mp43.97 MB
 007 Making webinars engaging.mp44.98 MB
 008 Researching important features.mp45.85 MB
 009 Assessing your needs.mp47.06 MB
 010 Comparing software products.mp44.36 MB
 001 Welcome.mp415.03 MB
 002 What is value-based pricing.mp45.7 MB
 003 Comparing cost-based pricing and value-based pricing.mp413.87 MB
 004 How do companies move to value-based pricing.mp416.9 MB
 005 The four capabilities of value-based pricing.mp414.8 MB
 006 Superior customer insights.mp412.51 MB
 007 Pricing economics.mp414.3 MB
 008 Price management.mp413.93 MB
 009 Pricing psychology.mp446.65 MB
 010 Resolving competing objectives.mp413.5 MB
 001 Welcome.mp43.51 MB
 002 Using the exercise files.mp41.34 MB
 003 What you need to know.mp41.52 MB
 004 Showcasing the finished project.mp44.01 MB
 005 Getting your dimensions and color palette.mp423.64 MB
 006 Creating your tables for the email.mp420.52 MB
 007 Adding your images to the code.mp426.54 MB
 008 Placing your copy in the code.mp430.66 MB
 009 Adjusting the margins and padding.mp413.46 MB
 010 Formatting the headers and footers.mp413.33 MB
 Adding content-85823.mp416.37 MB
 Adding content-85828.mp420.4 MB
 Adding content-85833.mp411.76 MB
 Adding images-85834.mp43.42 MB
 Adding inline CSS-85824.mp435.52 MB
 Adding inline CSS-85829.mp422.62 MB
 Adding inline CSS-85835.mp425.15 MB
 Adding video to email-85863.mp44.28 MB
 Automating HTML email by category-85841.mp42.46 MB
 Automating HTML email creation-85840.mp45.61 MB
 001 Welcome.mp47.51 MB
 002 Using email in your marketing mix.mp421.68 MB
 003 Getting the job done.mp420.54 MB
 004 Becoming an appreciated email sender.mp426.92 MB
 005 Asking for permission.mp437.82 MB
 006 Collecting information.mp430.9 MB
 007 Offering incentives to increase signups.mp419.81 MB
 008 Deciding on a format.mp436.33 MB
 009 Branding consistently.mp417.97 MB
 010 Creating a layout.mp428.28 MB
 001 Welcome.mp433.79 MB
 002 An integrated approach.mp410.99 MB
 003 Evaluating the experts.mp410.41 MB
 004 Assessing your resources.mp412.68 MB
 005 Considering the channels.mp411.24 MB
 006 Introducing the four-step plan.mp47.1 MB
 007 What is a narrative.mp47.64 MB
 008 Developing your narrative.mp410.31 MB
 009 Seeing how the medium affects the message.mp49.9 MB
 010 Avoid mixing mediums.mp416.89 MB
 001 Introduction.mp48.98 MB
 002 Finding your audience.mp416.74 MB
 003 Designing for the social web.mp437.03 MB
 004 Engaging your audience.mp441.14 MB
 005 Putting it all together.mp422.95 MB
 001 Making your marketing weird, useful, and significant.mp472.29 MB
 002 Providing value in your marketing.mp426.68 MB
 003 Responding, converting, and measuring your marketing.mp422.27 MB
 004 Conclusion.mp48.86 MB
 001 Welcome.mp47.73 MB
 002 Introduction to mobile marketing.mp450.72 MB
 003 Experiencing mobile marketing.mp48.04 MB
 004 The mobile marketing purchase funnel.mp46.77 MB
 005 Understanding the customer journey.mp48.9 MB
 006 Reviewing the mobile marketing landscape.mp461.17 MB
 007 Auditing your mobile readiness.mp45.02 MB
 008 Reviewing yourself and your company.mp46.53 MB
 009 Testing your email and web performance.mp47.67 MB
 010 Establishing a mobile-first strategy.mp42.27 MB
 001 Welcome.mp49.97 MB
 002 What is pay-per-click (PPC) marketing.mp43.33 MB
 003 Understanding PPC's role in your marketing mix.mp45.04 MB
 004 Pros and cons of PPC.mp43.9 MB
 005 Things to know before you get started.mp44.9 MB
 006 Creating a Google AdWords account.mp412.76 MB
 007 Creating a Bing Ads account.mp413.96 MB
 008 Setting up your account structure.mp43.09 MB
 009 Setting up campaigns in your new account.mp414.53 MB
 010 Choosing geographic targets and location-based settings.mp49.79 MB
 001 Welcome.mp414.91 MB
 002 What are keywords.mp49.11 MB
 003 The implications of keywords.mp416.23 MB
 004 How can we use keywords.mp411.85 MB
 005 Find keyword research resources.mp46.89 MB
 006 View the keyword universe.mp47.36 MB
 007 Read keyword data effectively.mp46.92 MB
 008 Creating a keyword spreadsheet.mp47.35 MB
 009 Find initial keywords.mp48.66 MB
 010 Utilize the long tail.mp47.03 MB
 001 Welcome.mp415.44 MB
 002 How the search engine killed the web directory.mp415.56 MB
 003 How link analysis revolutionized web search.mp410.15 MB
 004 Exploring the anatomy of a link.mp413.98 MB
 005 Not just PageRank - Understanding what links do for your site.mp49.67 MB
 006 Explaining Google PageRank.mp416.54 MB
 007 Looking at PageRank in practice.mp411.77 MB
 008 Exploring keywords and Google bombs.mp426.5 MB
 009 The perfect link.mp420.83 MB
 010 Dealing with problem links.mp415.38 MB
 001 Top 5 Money-Saving AdWords Tips.mp418.93 MB
 001 Welcome.mp47.99 MB
 002 Using the exercise files.mp45.89 MB
 003 What you should know before watching this course.mp416.42 MB
 004 What is copywriting.mp431.91 MB
 005 Types of marketing copywriting.mp456.43 MB
 006 Preparing yourself to write copy.mp419.53 MB
 007 Overview of the project for this course.mp414.23 MB
 008 Assembling your tools.mp424.46 MB
 009 Creating the plan.mp423.12 MB
 010 Free writing to get ideas down.mp425.74 MB
 001 Welcome.mp412.06 MB
 002 Exercise files.mp45.33 MB
 003 What are press releases.mp424.67 MB
 004 Picking a topic.mp441.96 MB
 005 Defining your 'who'.mp410.57 MB
 006 Defining your 'what'.mp49.2 MB
 007 Defining your 'when'.mp424.6 MB
 008 Defining your 'where'.mp414.35 MB
 009 Defining your 'why'.mp429.01 MB
 010 Defining your 'how'.mp423.69 MB
 001 Introduction.mp411.93 MB
 002 The ad cycle.mp432.62 MB
 003 Defining your audience.mp424.99 MB
 004 Setting objectives.mp419.75 MB
 005 Creating your strategy.mp417.69 MB
 006 Crafting your message.mp430.75 MB
 007 Producing your ad.mp434.03 MB
 008 Placing your ad.mp433.95 MB
 009 Writing your brief.mp426.64 MB
 010 Be where your customers are.mp436.85 MB
 001 Welcome.mp414.16 MB
 002 Using the exercise files.mp42.12 MB
 003 Understanding branding.mp46.01 MB
 004 Exploring the gallery of brands.mp49.05 MB
 005 Positioning your brand.mp45.97 MB
 006 Using images and style to support messaging.mp44.63 MB
 007 Developing a story.mp49.27 MB
 008 Developing a creative brief.mp410.74 MB
 009 Developing a logo.mp48.53 MB
 010 Developing a style guide.mp45.99 MB
 001 Welcome.mp48.55 MB
 002 Why use stories in business.mp49.21 MB
 003 Clearly define your goals.mp420.25 MB
 004 Profile your ideal audience.mp412 MB
 005 The creative brainstorm.mp411.96 MB
 006 Nail down the details.mp410.98 MB
 007 Plan the strategy.mp414.97 MB
 008 Review and evaluate.mp410.23 MB
 009 Good examples and resources.mp48.33 MB
 001 Welcome.mp429.55 MB
 002 What you should know before watching this course.mp412.39 MB
 003 Geographic segmentation.mp428.46 MB
 004 Demographic segmentation.mp433.91 MB
 005 Cultural segmentation.mp438.74 MB
 006 Where to find data for geographic and demographic segementation.mp432.36 MB
 007 Behavioral segmentation.mp428.04 MB
 008 Segmenting customers by usage.mp426.46 MB
 009 Creating a clearer picture of customers.mp434.42 MB
 010 How consumers see themselves and their world.mp427.78 MB
 001 Welcome.mp46.55 MB
 002 What you should know before watching this course.mp47.76 MB
 003 Understanding why customer service is hard.mp415.83 MB
 004 Identifying the most important need.mp421.04 MB
 005 Winning the moments of truth.mp425.09 MB
 006 Making wait time more bearable.mp422.33 MB
 007 Getting customers to know your name.mp415.54 MB
 008 Improving your powers of observation.mp422.12 MB
 009 Overcoming the illusion of speed.mp422.1 MB
 010 Understanding the consequences of multitasking.mp426.2 MB
 001 What is content marketing.mp434.43 MB
 002 Finding success as a content marketer.mp419.03 MB
 003 Getting started with a small budget.mp49.71 MB
 004 Building a community.mp419.75 MB
 005 Finding your 'human' voice.mp413.24 MB
 006 Doing something unexpected.mp411.03 MB
 007 Publishing content.mp410.44 MB
 008 Dealing with negative feedback.mp410.91 MB
 009 Measuring success and maintaining relationships.mp413.83 MB
 001 What is online marketing.mp466.24 MB
 002 Making a personal connection.mp414.88 MB
 003 Improving your online marketing.mp429.67 MB
 004 Finding new customers.mp419.64 MB
 005 Getting others to talk about your business.mp437 MB
 006 Advice for when your company says 'make a viral video'.mp420.25 MB
 007 Story selling.mp411.32 MB
 008 Branding yourself.mp446.31 MB
 009 Working with a small budget.mp414.26 MB
 010 Investing rather than spending.mp427.06 MB
 001 Welcome.mp49.73 MB
 002 Using the exercise files.mp42.53 MB
 003 Marketing in an organization.mp419.69 MB
 004 Understanding the planning process.mp421.7 MB
 005 Assembling the team.mp417.34 MB
 006 Creating the marketing plan.mp415.25 MB
 007 Understanding B2B vs. B2C marketing.mp418.51 MB
 008 Focusing on your core business.mp411.58 MB
 009 Determining your marketing plan's scope.mp422.27 MB
 010 Researching the competition.mp416.36 MB
 001 Welcome.mp417.04 MB
 002 Understanding market research.mp422.42 MB
 003 Role of market research in an organization.mp418.04 MB
 004 Initiating a research project.mp416.64 MB
 005 Formulating the problem.mp423.07 MB
 006 Determining the research approach.mp413.13 MB
 007 Determining data collection methods.mp419.63 MB
 008 Secondary data research.mp423.03 MB
 009 Qualitative research methods.mp418.34 MB
 010 Quantitative research methods.mp418.7 MB
 001 Welcome.mp428.9 MB
 002 Selecting your media spokesperson.mp433.95 MB
 003 Five tips to fine-tune your messaging for media interviews.mp423.42 MB
 004 Enhance your interviews with stories, stats, and solid sound bites.mp433.42 MB
 005 Questions that you don't want asked.mp442.76 MB
 006 Moving the conversation to more comfortable territory.mp429.45 MB
 007 Knowing your journalist.mp434.84 MB
 008 In-person interviews - Tips from outer appearance to inner confidence.mp440.62 MB
 009 Six tips to better body language.mp436.4 MB
 010 Five ways to prepare for the interview hot seat.mp437.29 MB
 001 Welcome.mp412.21 MB
 002 Using the exercise files.mp42.17 MB
 003 Our personal brand for this course.mp49.11 MB
 004 Understanding personal branding.mp414.58 MB
 005 Three keys to a personal brand.mp423.32 MB
 006 Determining your branding goals.mp431.97 MB
 007 Developing a voice of authority.mp424.18 MB
 008 Building an online identity.mp414.29 MB
 009 Developing personal style.mp423.16 MB
 010 Developing consistency across your brand.mp414.7 MB
 001 Welcome.mp427.54 MB
 002 It's all in your head.mp430.78 MB
 003 The mind of the buyer.mp433.77 MB
 004 Identifying potential customers.mp429.97 MB
 005 Understanding your customer's issues.mp434.07 MB
 006 The buying motivators of customers.mp431.09 MB
 007 The barriers to change.mp433.57 MB
 008 Product vs. 'solution'.mp428.01 MB
 009 Breaking down the 'DNA' of your solution.mp427.05 MB
 010 The proof of your solution.mp431.08 MB
 001 Welcome.mp418.52 MB
 002 What you should know before watching.mp45.86 MB
 003 Customizing approach for small businesses.mp415.4 MB
 004 Foundations of small business sales.mp419.27 MB
 005 Overview of three steps.mp410.39 MB
 006 System step one - Explore.mp420.99 MB
 007 Demonstration - Exploring with a new customer.mp472.7 MB
 008 System step two - Present.mp421.76 MB
 009 Demonstration - Presenting to a customer.mp424.32 MB
 010 System step three - Act.mp427.42 MB
 001 Welcome.mp423.49 MB
 002 Transactional vs. relational selling.mp431.51 MB
 003 The trust continuum.mp429.29 MB
 004 The trust matrix.mp434.8 MB
 005 The brain chemistry of trust.mp443.92 MB
 006 The trust disconnectors.mp439.23 MB
 007 The three-layered brain.mp444.55 MB
 008 The five neuro-elements.mp448.69 MB
 009 Create connection - The 'my why' story.mp444.08 MB
 010 Consultative qualifying - The four I's.mp438.56 MB
 001 Welcome.mp411.06 MB
 002 Word-of-mouth marketing.mp452.47 MB
 003 Having both an online and an offline marketing strategy.mp463.15 MB
 004 Six STEPPS to getting people to share.mp440.14 MB
 005 Making people look good.mp478.71 MB
 006 Making people feel like insiders.mp465.36 MB
 007 Showing your inner remarkability.mp488.78 MB
 008 Reminding people with triggers.mp480.47 MB
 009 Finding your peanut butter.mp477.76 MB
 010 Getting people to care with emotion.mp480.4 MB
 001 Welcome.mp46.2 MB
 002 Focus on a phrase.mp415.23 MB
 003 Focusing on your phrase early and often.mp425.11 MB
 004 Including links.mp425.01 MB
 005 Uploading your press release.mp425.56 MB
 006 Employing the power of social media.mp437.44 MB
 001 Welcome.mp43.69 MB
 002 Understanding video SEO.mp47.09 MB
 003 Exploring video ranking.mp411.17 MB
 004 Debunking video-ranking myths.mp43.7 MB
 005 Picking a video hosting service.mp46.85 MB
 006 Selecting your video's topic.mp44.01 MB
 007 Picking phrases and concepts to highlight.mp49.25 MB
 008 Researching tags.mp46.62 MB
 009 Learning more about video views.mp46.07 MB
 010 Choosing the right titles and descriptions.mp46.22 MB
 001 Welcome.mp48.12 MB
 002 SEO goals.mp46.48 MB
 003 SEO tool goals.mp410.1 MB
 004 Signing up for Google Search Console.mp48.58 MB
 005 Configuring Search Console.mp411.64 MB
 006 Reviewing search appearance.mp420.4 MB
 007 Overview of search traffic.mp417.65 MB
 008 Evaluating the Google index.mp412.85 MB
 009 Understanding crawl factors.mp421.6 MB
 010 Using PageSpeed Insights.mp411.22 MB
 001 Welcome.mp413.61 MB
 002 Introduction to affiliate marketing.mp426.12 MB
 003 Using the exercise files.mp4617.14 KB
 004 Affiliate-advertiser relationships.mp46.54 MB
 005 How much do affiliates earn.mp418.83 MB
 006 Startup costs of becoming an affiliate.mp45.46 MB
 007 Understanding payment models.mp419.72 MB
 008 Understanding core concepts.mp413.38 MB
 009 Types of affiliates.mp428.64 MB
 010 Tracking and reporting.mp416.68 MB
 001 Welcome.mp45.46 MB
 002 What you should know before watching this course.mp4939.96 KB
 003 Using the exercise files.mp42.42 MB
 004 Creating a Constant Contact account.mp410.13 MB
 005 Verifying email addresses.mp43.76 MB
 006 Setting up - Image library.mp42.98 MB
 007 Setting up - Organization Information.mp43.94 MB
 008 Setting up - Signature Information.mp42.39 MB
 009 Entering email message settings.mp41.25 MB
 010 Creating contact settings and custom fields.mp42.87 MB
 001 Welcome.mp46.22 MB
 002 Why photos are important to content marketing.mp44.85 MB
 003 Where to get photos.mp415.46 MB
 004 Shooting your own photos.mp411.05 MB
 005 When you have nothing to take photos of.mp49.98 MB
 006 Photos are not just for blog posts.mp44.66 MB
 007 A quick introduction to tagging.mp47.2 MB
 008 Pictures vs. photographs.mp45.48 MB
 001 Welcome.mp45.01 MB
 002 What is a podcast.mp45.14 MB
 003 Choosing a microphone.mp46.43 MB
 004 Editing podcasts with Audacity.mp410.78 MB
 005 Mobile recording.mp43.69 MB
 006 Publishing your podcast.mp411.41 MB
 007 Choosing what to record.mp45.88 MB
 008 Best practices for success.mp45.13 MB
 001 Welcome.mp421.3 MB
 002 Understanding your audience.mp49.01 MB
 003 Outlining your presentation.mp44.92 MB
 004 Creating copy for slides.mp412.42 MB
 005 Slide layout best practices.mp46.8 MB
 006 Using images to tell a story.mp419.5 MB
 007 Creating your slides in PowerPoint.mp415.04 MB
 008 Promoting your slides.mp48.71 MB
 009 Goodbye.mp412.74 MB
 001 Welcome.mp424.66 MB
 002 What you should know before watching this course.mp412.82 MB
 003 The growing global economy.mp424.81 MB
 004 The impact of protectionism on international marketing.mp431.92 MB
 005 The rise of the global consumer.mp428.38 MB
 006 The shifting global marketplace.mp421.4 MB
 007 The importance of your company's culture and values.mp422.49 MB
 008 Thinking of foreign markets like portfolio options.mp417.07 MB
 009 Learning about customers in foreign markets.mp422.84 MB
 010 Options for global expansion.mp429.82 MB
 001 Welcome.mp412.32 MB
 002 What this course covers.mp411.2 MB
 003 Defining goals and measuring success.mp414.73 MB
 004 Knowing your company's culture.mp412.47 MB
 005 Integrating with already established programs.mp411.82 MB
 006 Leadership support.mp414.87 MB
 007 Thinking like a publisher.mp415.67 MB
 008 Small wins are a great start.mp412.77 MB
 009 Establishing your online footprint.mp413.68 MB
 010 Start with a blog.mp418.15 MB
 001 How to calculate customer lifetime value.mp48.05 MB
 002 Welcome - Handoff.mp46.23 MB
 003 Create better audience targets for PPC marketing.mp415.37 MB
 004 Advertising on Instagram.mp418.18 MB
 005 Networking with LinkedIn Groups.mp410.91 MB
 006 Create infinite Gmail addresses.mp48.87 MB
 007 Understanding browser reports in Google Analytics to improve your website.mp423.43 MB
 008 Using Google Tag Assistant to track events on your website.mp421.81 MB
 009 Exploring Facebook’s new lead ads.mp421.67 MB
 010 Exploring Bitly.mp47.24 MB
 001 Welcome.mp413.63 MB
 002 Who is this course for.mp47.39 MB
 003 Using the exercise files.mp46.83 MB
 004 Online marketing defined.mp421.59 MB
 005 How online marketing works.mp48.34 MB
 006 Distinctions of online marketing.mp410.27 MB
 007 Components of online marketing.mp413.08 MB
 008 Online marketing planning and success.mp432.17 MB
 009 Defining your target market.mp410.21 MB
 010 Online marketing measurement.mp416.76 MB
 001 Learn about the new market.mp432.46 MB
 002 Use available information.mp414.58 MB
 003 Widen your options.mp413.2 MB
 004 Convert your unknowns.mp413.12 MB
 005 Consider components of the marketing mix.mp413.87 MB
 001 Welcome.mp47.14 MB
 002 About the exercise files.mp41.4 MB
 003 Course and browser requirements.mp42.31 MB
 004 What we're going to build.mp45.91 MB
 005 Highlighted HTML5, CSS3, and JavaScript technologies.mp46.85 MB
 006 Understanding the HTML layout.mp47.1 MB
 007 Creating the form.mp47.24 MB
 008 Crafting the initial questions.mp421.31 MB
 009 Incorporating a slider.mp425.86 MB
 010 Setting up the CSS transitions.mp413.49 MB
 001 Welcome.mp49.63 MB
 002 Using the exercise files.mp42.78 MB
 003 Choosing the right format.mp416.23 MB
 004 Guidelines for cards and postcards.mp45.26 MB
 005 Guidelines for letter mail.mp49.63 MB
 006 Guidelines for folded self-mailers (FSM).mp420.08 MB
 007 Guidelines for booklets.mp49.82 MB
 008 Guidelines for flats.mp48.05 MB
 009 Guidelines for machinable parcels.mp47.75 MB
 010 Classes of mail.mp418.7 MB
 001 Welcome.mp47.12 MB
 002 What you should know before watching this course.mp45.94 MB
 003 Equipment you'll need.mp46.36 MB
 004 Registering an eBay account for personal or business use.mp411.72 MB
 005 Branding your eBay account.mp413.98 MB
 006 Online security with your eBay account.mp44.41 MB
 007 Search basics.mp419.68 MB
 008 Performing advanced searches.mp429.28 MB
 009 Browsing categories.mp49.61 MB
 010 Saving favorites and using alerts.mp427.73 MB
 001 Welcome.mp43.53 MB
 002 Isn't email dead.mp44.82 MB
 003 Live and die by your database.mp44.29 MB
 004 What to include in your emails.mp47.74 MB
 005 Customizing the look and feel of your emails.mp47.32 MB
 006 The importance of consistency.mp44.89 MB
 007 Including calls to action.mp43.88 MB
 008 Making emails easy to read on the go.mp43.62 MB
 001 Welcome.mp427.22 MB
 002 What you should know before watching this course.mp415.46 MB
 003 What is a brand.mp425.29 MB
 004 Understanding why brands are important.mp414.62 MB
 005 Understanding the branding process.mp423.47 MB
 006 Identifying your core values and purpose.mp430.32 MB
 007 Creating brand drivers.mp430.75 MB
 008 Deciding on what to brand.mp432.72 MB
 009 Designing your brand architecture.mp427.4 MB
 010 Identifying the brand personality.mp431.18 MB
 001 Choosing a name.mp449.96 MB
 002 Naming for distinction.mp417.35 MB
 003 Making it web-friendly.mp414.45 MB
 004 Using verbs.mp419.5 MB
 005 Keeping it simple.mp414.05 MB
 001 Welcome.mp45.39 MB
 002 Buffer.mp413.21 MB
 003 IFTTT.mp413.47 MB
 004 Hootsuite.mp417.58 MB
 005 SproutSocial.mp412.07 MB
 006 Pagemodo.mp48.7 MB
 007 TweetDeck.mp44.82 MB
 008 Raven.mp48.9 MB
 009 SocialBro.mp411.06 MB
 010 Everypost.mp44 MB
 001 Welcome.mp47.8 MB
 002 What you'll need for this course.mp43.15 MB
 003 Using the exercise files.mp44.32 MB
 004 Turning off Compatibility mode.mp44.53 MB
 005 What is a brand.mp42.82 MB
 006 Leveraging Office to communicate your brand.mp45.26 MB
 007 Branding in newer versions of Office.mp47.39 MB
 008 What is a theme.mp44.75 MB
 009 Accessing theme elements.mp417.86 MB
 010 Creating a color palette.mp45.34 MB
 001 Welcome.mp417.11 MB
 002 Introducing Facebook ads.mp415.13 MB
 003 Understanding ad types.mp412.79 MB
 004 Targeting on Facebook.mp417.75 MB
 005 Basic advertising terminology.mp410.41 MB
 006 Setting up an advertising account.mp47.15 MB
 007 Understanding ad structure.mp47.11 MB
 008 Using the Ads Create tool to define your advertising objective.mp49.28 MB
 009 Identifying your primary audience.mp420.49 MB
 010 Refining your audience with interest targeting.mp411.66 MB
 001 Welcome.mp48.87 MB
 002 Understanding the Power Editor.mp420.64 MB
 003 Navigating the Power Editor.mp410.49 MB
 004 The structure of advertisements.mp413.27 MB
 005 Creating ads and campaigns.mp412.62 MB
 006 Managing ads and campaigns in bulk.mp48.36 MB
 007 Using Excel to manage campaigns in bulk.mp415.41 MB
 008 Bulk uploading ad images.mp49.94 MB
 009 Organizing campaigns.mp42.78 MB
 010 Understanding bid nuances.mp44.27 MB
 001 Welcome.mp48.48 MB
 002 Introducing Facebook ads.mp415.45 MB
 003 Understanding ad types.mp413.43 MB
 004 Targeting on Facebook.mp422.89 MB
 005 Basic advertising terminology.mp411.55 MB
 006 Setting up an advertising account.mp44.62 MB
 007 Understanding ad structure.mp44.43 MB
 008 Using the Ads Create tool to define your advertising objective.mp43.36 MB
 009 Choosing your creative.mp49.37 MB
 010 Writing your content.mp47.95 MB
 001 Welcome.mp47.77 MB
 002 Deciding to put your business on Facebook.mp416 MB
 003 The core elements of Facebook.mp46.95 MB
 004 How people interact with businesses.mp410.9 MB
 005 What is a Facebook page.mp45.56 MB
 006 Setting up your first page.mp416.56 MB
 007 Adding your business information.mp46.68 MB
 008 Adding a logo and cover image.mp411.36 MB
 009 Adding a call to action to your page.mp47.3 MB
 010 Exploring your page settings.mp415.69 MB
 001 Welcome.mp44.78 MB
 002 What is online community building.mp46.58 MB
 003 Examples of online communities.mp49.98 MB
 004 Build a community organically.mp47.1 MB
 005 Online tools for building community.mp410.72 MB
 006 How to build your online platform.mp48.06 MB
 007 Use social media to build community.mp49.19 MB
 008 Best practices for community building.mp412.45 MB
 009 Importance of consistency and scheduling.mp45.94 MB
 010 Use content to grow your community.mp46.51 MB
 001 Welcome.mp415.84 MB
 002 What is social media marketing.mp45.86 MB
 003 Understanding the value of social media marketing.mp44.81 MB
 004 Comparing Facebook and Twitter.mp46.31 MB
 005 Before you start marketing.mp45.15 MB
 006 The big picture of Twitter.mp413.52 MB
 007 Creating a brand presence.mp414.58 MB
 008 Exploring the interface.mp46.87 MB
 009 Defining your objective.mp43.85 MB
 010 Developing communication guidelines.mp411.3 MB
 001 Welcome.mp425.33 MB
 002 Using the exercise files.mp45.36 MB
 003 What you should know before watching this course.mp418.12 MB
 004 Principles for using social media in a nonprofit organization.mp452.97 MB
 005 Importance of feedback and responding.mp460.93 MB
 006 Brainstorming sheet.mp415.92 MB
 007 Creating your social media strategy.mp485.11 MB
 008 Social media reference guide.mp431.03 MB
 009 Pros and cons.mp45.86 MB
 010 Blogging content types.mp48.53 MB
 001 Welcome.mp46.33 MB
 002 Understanding the prerequisites.mp41.01 MB
 003 Using the exercise files and setting file permissions.mp47.07 MB
 004 Surveying current standards - Simple ads.mp46.33 MB
 005 Surveying current standards - Expandable ads.mp47.55 MB
 006 Surveying current standards - Takeover ads.mp46.24 MB
 007 Surveying current standards - Creative ads.mp415.34 MB
 008 Top 10 best practices for technical design and development.mp453.55 MB
 009 Top 10 best practices for video.mp442.65 MB
 010 Overview of terminology and business considerations.mp48.85 MB
 001 Welcome.mp46.79 MB
 002 Saving time and confusion with labels.mp47.71 MB
 003 Focusing on what's important with automated rules.mp49.17 MB
 004 Using filters to focus on what matters most.mp45.71 MB
 005 Using shared budgets.mp46.95 MB
 006 Using the My Client Center (MCC).mp46.51 MB
 007 Using AdWords scripts.mp410.35 MB
 008 Getting started with the AdWords Editor.mp44.16 MB
 009 Saving yourself with account backups.mp44.95 MB
 010 Addressing duplicate keywords.mp45.12 MB
 001 Welcome.mp417.47 MB
 002 Defining relevance and understanding why it is important.mp47.91 MB
 003 Creating buyer personas.mp410.49 MB
 004 Staying relevant based on demographics and firmographics.mp45.19 MB
 005 Staying relevant based on behaviors.mp46.4 MB
 006 Creating personalized content and experiences.mp47.09 MB
 007 Goodbye.mp47.81 MB
 001 Welcome.mp44.9 MB
 002 What is Google Analytics.mp47.38 MB
 003 How does Google Analytics work.mp46.57 MB
 004 Key definitions.mp414.61 MB
 005 An overview of accounts.mp45.8 MB
 006 Creating your account.mp415.47 MB
 007 Installing your tracking tag.mp411.72 MB
 008 Setting account properties.mp420.28 MB
 009 Understanding reports.mp49.13 MB
 010 A look at sources.mp47.78 MB
 001 Welcome.mp46.43 MB
 002 What you should know before watching this course.mp44.98 MB
 003 What is SEO for ecommerce.mp45.39 MB
 004 Understanding on-page vs. off-page SEO.mp45.44 MB
 005 The importance of usability.mp48.58 MB
 006 Exploring how SEO affects the buying process.mp46.22 MB
 007 Setting expectations and establishing realistic goals for your SEO results.mp45.95 MB
 008 Understanding exactly who your customer is.mp46.45 MB
 009 Creating buyer personas.mp46.24 MB
 010 Using simple and long tail keyword searches.mp45.56 MB
 001 Welcome.mp423.36 MB
 002 Before watching this course.mp47.66 MB
 003 What is Google Analytics.mp410.71 MB
 004 Google Analytics Premium and standard.mp411.31 MB
 005 Universal and classic analytics.mp413.19 MB
 006 Increased data collection and processing.mp440.27 MB
 007 Data sampling issues.mp425.85 MB
 008 Custom dimensions and metrics.mp424.12 MB
 009 Enrich your data with Data Import.mp422.4 MB
 010 Data-driven attribution models.mp421.13 MB
 001 Welcome.mp49.74 MB
 002 What is local SEO.mp415.35 MB
 003 How does local SEO work.mp412.38 MB
 004 Reviewing local search results.mp412.05 MB
 005 Understanding ranking factors.mp424.47 MB
 006 Setting realistic expectations.mp418.34 MB
 007 Researching your business category.mp418.95 MB
 008 Identifying your top keywords.mp413.24 MB
 009 Researching local keyword modifiers.mp47.7 MB
 010 Reviewing your competition.mp426.4 MB
 001 Welcome.mp48.13 MB
 002 Using the exercise files.mp42.26 MB
 003 What is Google Shopping, and how does it work.mp46.61 MB
 004 Understanding comparison shopping engines.mp44.77 MB
 005 Preparing for Google Shopping.mp48.21 MB
 006 Setting up Google Merchant Center and Webmaster Tools.mp47.49 MB
 007 Creating a product feed from scratch by hand.mp410.43 MB
 008 Creating a product feed with help from a web developer.mp47.99 MB
 009 Optimizing your feed.mp410.02 MB
 010 Creating a Google Shopping campaign in AdWords.mp410.36 MB
 001 Welcome.mp47.55 MB
 002 Understanding Google Tag Manager (GTM).mp411.17 MB
 003 Understanding the GTM hierarchy.mp48.82 MB
 004 Understanding permissions and security.mp45.31 MB
 005 Creating an account and container.mp44.43 MB
 006 Installing your first container.mp413.45 MB
 007 Installing a container on WordPress (CMS).mp49.54 MB
 008 Leveraging the Google Analytics built-in tags.mp410.5 MB
 009 ClickTale and other built-in tags.mp47.94 MB
 010 Understanding basic variables.mp45.54 MB
 001 Welcome.mp44.22 MB
 002 Using the exercise files.mp4677.97 KB
 003 Why use Google+ Pages.mp46.28 MB
 004 Creating a Google+ profile.mp415.74 MB
 005 Adding contacts to circles.mp47.27 MB
 006 Gathering the graphics for your business page.mp44.36 MB
 007 Creating a business page.mp415.96 MB
 008 Customizing the business name and introduction.mp411.86 MB
 009 Customizing the tagline.mp41.68 MB
 010 Adding photos.mp44.37 MB
 001 Welcome.mp47.2 MB
 002 Using the exercise files.mp4697.12 KB
 003 How Google+ will help your business.mp47.94 MB
 004 The difference between Google+ and other social networks.mp43.26 MB
 005 The difference between Google+ personal profiles and business pages.mp42.67 MB
 006 Creating a Google account and a business page.mp414.07 MB
 007 A tour of the Google+ user interface.mp410.95 MB
 008 Adding your business information.mp411.74 MB
 009 Adding a profile photo.mp44.12 MB
 010 Adding a cover photo.mp44.21 MB
 001 Previewing the final project.mp46.52 MB
 002 About the exercise files.mp42.44 MB
 003 What you should know.mp45.59 MB
 004 A look at the beginning project.mp47.19 MB
 005 Creating the banner and background graphics.mp418.75 MB
 006 Creating the content graphics.mp49.39 MB
 007 Setting up the base layout structure.mp410.81 MB
 008 Styling the table row for the logo.mp45.52 MB
 009 Styling the table row for the headline.mp47.76 MB
 010 Styling the table row for the banner and content.mp412.42 MB
 001 Welcome.mp44.82 MB
 002 Instagram overview.mp43.83 MB
 003 Business opportunities in Instagram.mp411.57 MB
 004 Tour of the Instagram user interface.mp47.8 MB
 005 Examples of business success on Instagram.mp418.33 MB
 006 Brainstorming content ideas for your business.mp411.13 MB
 007 Researching your competition on Instagram.mp416.39 MB
 008 Developing a posting schedule.mp410.33 MB
 009 Advertising opportunities on Instagram.mp44.93 MB
 010 Optimizing your Instagram profile.mp410.68 MB
 001 Welcome.mp46.9 MB
 002 What we'll cover.mp46.27 MB
 003 What you should know before watching this course.mp45.04 MB
 004 Introducing LinkedIn ads.mp45.71 MB
 005 Understanding LinkedIn ad options.mp421.08 MB
 006 Buying cycle of a social consumer.mp416.74 MB
 007 Know your goals.mp410.16 MB
 008 Setting up your business account.mp415.25 MB
 009 Features of Sponsored Updates.mp429.11 MB
 010 Budgeting strategies for Sponsored Updates.mp47.73 MB
 001 Welcome.mp411.12 MB
 002 What to know before starting this course.mp43.15 MB
 003 Understanding the LinkedIn ecosystem - Company Pages and profiles.mp44.89 MB
 004 How professionals are using LinkedIn.mp45.14 MB
 005 Knowing your audience.mp47.5 MB
 006 Introducing advanced search.mp48.66 MB
 007 Boolean searches.mp47.85 MB
 008 Saved searches.mp42.56 MB
 009 Lurking effectively on LinkedIn.mp410.65 MB
 010 Using Who's Viewed Your Profile.mp411.27 MB
 001 Welcome.mp46.23 MB
 002 What is Lead Accelerator.mp412.86 MB
 003 Discovering a new way to nurture leads.mp47.56 MB
 004 Reviewing the interface.mp421.9 MB
 005 Setting up the Insight Tag.mp44.85 MB
 006 Examining analytics.mp419.72 MB
 007 Developing an audience and content strategy.mp413.12 MB
 008 Creating a nurture stream.mp45.61 MB
 009 Targeting an audience within your stream.mp420.5 MB
 010 Setting up a creative.mp414.63 MB
 001 Welcome.mp48.17 MB
 002 Social selling with Sales Navigator.mp49.68 MB
 003 Setting up Sales Navigator.mp417.69 MB
 004 Navigating the interface.mp418.27 MB
 005 Using the mobile app.mp48.31 MB
 006 Adjusting your settings.mp46.44 MB
 007 Syncing with Salesforce.mp49.82 MB
 008 Finding the right people and companies.mp424.12 MB
 009 Using suggested accounts.mp45.89 MB
 010 Out-of-network profile unlocks.mp46.54 MB
 001 Welcome.mp48.49 MB
 002 What are Sponsored Updates.mp410.14 MB
 003 Navigating the account dashboard.mp424.93 MB
 004 Creating a new Sponsored Update campaign.mp422.62 MB
 005 Creating new Direct Sponsored Content.mp416.01 MB
 006 Targeting your update.mp430.13 MB
 007 Setting a budget and schedule for your campaign.mp415.19 MB
 008 Looking at campaign reports.mp413.35 MB
 009 Reviewing click demographics.mp410.17 MB
 010 Next steps.mp42.39 MB
 001 Welcome.mp48.66 MB
 002 Understanding social selling.mp44.99 MB
 003 Editing the core elements of your LinkedIn profile.mp44.46 MB
 004 Picking a great profile photo.mp47.31 MB
 005 Writing a compelling profile headline.mp49.06 MB
 006 Developing a call-to-action summary.mp414.98 MB
 007 Adding relevant skills.mp49.24 MB
 008 Requesting and leveraging recommendations.mp48.59 MB
 009 Getting a personalized LinkedIn URL.mp410.66 MB
 010 Building a daily LinkedIn routine.mp42.32 MB
 001 Welcome.mp45.58 MB
 002 Introducing MailChimp.mp43.97 MB
 003 Setting up your free account.mp47.51 MB
 004 Adding a secondary account.mp44.09 MB
 005 Setting up a subscriber list.mp44.89 MB
 006 Importing a list of subscribers.mp47.95 MB
 007 Integrating with social media.mp45.47 MB
 008 Using the MailChimp mobile app.mp46.04 MB
 009 Working with templates.mp414.29 MB
 010 Starting your first campaign.mp412.38 MB
 001 Welcome.mp45.47 MB
 002 Introducing MailChimp.mp42.54 MB
 003 Setting up your free account.mp47.42 MB
 004 Setting up a subscriber list.mp48.89 MB
 005 Importing subscribers into a list.mp47.28 MB
 006 Integrating with social media.mp47.8 MB
 007 Adding secondary users.mp45.44 MB
 008 Working with templates.mp415.27 MB
 009 Creating your first campaign, part two.mp422.11 MB
 010 Creating your first campaign, part one.mp413.98 MB
 001 Welcome.mp418.87 MB
 002 Using the exercise files.mp43.11 MB
 003 Understanding why a marketing plan is important.mp418.34 MB
 004 Understanding the planning process.mp417.29 MB
 005 Assembling a team.mp414.28 MB
 006 Writing the situation analysis.mp434.54 MB
 007 Writing the strategy section.mp420.13 MB
 008 Writing the tactical section.mp412.1 MB
 009 Writing the implementation section.mp420.23 MB
 010 Writing the budget and forecast sections.mp422.22 MB
 001 Welcome.mp411.9 MB
 002 What is search engine optimization (SEO).mp427.04 MB
 003 Reading search engine result pages.mp421.79 MB
 004 Setting SEO expectations.mp421.87 MB
 005 How SEO affects your business.mp424.96 MB
 006 Why you need a keyword-research plan.mp415.96 MB
 007 How to research keywords.mp418.05 MB
 008 Tools to help you analyze keywords.mp48.94 MB
 009 Understanding keyword attributes.mp412.73 MB
 010 Understanding keyword distribution.mp410.92 MB
 001 Welcome.mp423.21 MB
 002 Defining and understanding the importance of content marketing.mp418.24 MB
 003 Understanding the benefits of content marketing.mp49.88 MB
 004 Defining thought leadership vs. selling.mp411.74 MB
 005 Hiring your content marketing team.mp418.84 MB
 006 Structuring your content organization.mp412.41 MB
 007 Creating buyer personas and buyer journeys.mp414.89 MB
 008 Developing your brand voice.mp48.32 MB
 009 Setting your content goals.mp49.09 MB
 010 Choosing content technology.mp410.79 MB
 001 Welcome.mp45.38 MB
 002 Before getting started.mp45.97 MB
 003 An overview of AdWords.mp411.82 MB
 004 Where ads appear.mp46.56 MB
 005 Benefits to using AdWords.mp48.49 MB
 006 Understanding the AdWords structure.mp47.71 MB
 007 Understanding Quality Score and the auction system.mp414.06 MB
 008 Define your business.mp410.36 MB
 009 Define your product.mp44.36 MB
 010 Define your customers.mp48.36 MB
 001 Welcome.mp424.26 MB
 002 What is lead generation.mp48.41 MB
 003 Using the exercise files.mp43.07 MB
 004 Set goals.mp419.13 MB
 005 Decide on key performance measures.mp417.64 MB
 006 Benchmark before launching.mp414.16 MB
 007 Define your target.mp423.82 MB
 008 Create content.mp413.41 MB
 009 Publish in social channels.mp416.94 MB
 010 The role of SEO.mp423.57 MB
 001 Welcome.mp46.61 MB
 002 Using the exercise files.mp42.24 MB
 003 Benefits of researching the SEO of competitors.mp42.62 MB
 004 What to look for in competitors' SEO presence.mp45.34 MB
 005 Discovering your online competitors.mp412.22 MB
 006 Getting a broad feel for competitors' web presence.mp45.17 MB
 007 Discovering competitor website traffic data.mp418.14 MB
 008 Using the SpyFu SEO tool.mp44.76 MB
 009 Reviewing organic keywords targeted by competitors.mp413.25 MB
 010 Reviewing paid keywords targeted by competitors.mp48.19 MB
 001 Welcome to the future of public relations (PR).mp414.42 MB
 002 What you should know about PR before watching this course.mp428.29 MB
 003 Five ways to give 'traditional' PR a makeover.mp458.09 MB
 004 The new eight-step workflow for PR pros.mp466.82 MB
 005 New channels, new choices - The evolution of telling your story.mp449.86 MB
 006 Combining trusted research methods with new media.mp457.31 MB
 007 Developing audience profiles and buyer personas.mp450.18 MB
 008 Investigating PR and social media communication audits.mp442.27 MB
 009 Learning the Fix It to Move Forward approach.mp440.91 MB
 010 Understanding the elements of the PR plan.mp445.29 MB
 001 Welcome.mp49.19 MB
 002 Using the tools in this course.mp43.97 MB
 003 Understanding SEO.mp429.46 MB
 004 Forgetting SEO for a moment.mp418.56 MB
 005 Understanding why indexing is important.mp410 MB
 006 Thinking about keywords.mp410.29 MB
 007 Using the Google AdWords Keyword Tool.mp49.92 MB
 008 Planning ahead for mobile and HTTPS.mp48.84 MB
 009 Understanding why some page components don't hurt but also don't help.mp418.3 MB
 010 Working with frames, iframes, and popups.mp411.53 MB
 001 Welcome.mp47.18 MB
 002 Getting the most out of this course.mp4861.85 KB
 003 Understanding A_B testing.mp45.01 MB
 004 How does Optimizely work.mp44.6 MB
 005 Setting up an account.mp47.29 MB
 006 Learning the interface.mp47.13 MB
 007 Installing the script on your website.mp44.72 MB
 008 Selecting your test page.mp48.49 MB
 009 Deciding the number of variations.mp43.58 MB
 010 Types of goals.mp43.69 MB
 001 Welcome.mp418.51 MB
 002 What is Pinterest.mp47.33 MB
 003 Navigating Pinterest.mp415.71 MB
 004 How to pin.mp410.86 MB
 005 Develop a Pinterest mindset.mp46.46 MB
 006 Strategy development.mp46.29 MB
 007 Reaching your ideal customer on Pinterest.mp49.44 MB
 008 Use Pinterest for research.mp48.16 MB
 009 Create a Pinterest plan.mp411.46 MB
 010 Pin It buttons.mp45.39 MB
 001 Welcome.mp45.84 MB
 002 What is SlideShare.mp48.92 MB
 003 Setting up your SlideShare account.mp46.65 MB
 004 Exploring the SlideShare interface.mp413.4 MB
 005 Building your profile.mp49.34 MB
 006 Following users.mp43.24 MB
 007 Browsing and searching for content.mp415.4 MB
 008 Interacting with presentations.mp49.08 MB
 009 Uploading from your computer.mp46.2 MB
 010 Uploading from the cloud.mp42.17 MB
 001 Welcome.mp44.88 MB
 002 Introduction to Twitter ads.mp47.92 MB
 003 Twitter ad types.mp46.59 MB
 004 Basic advertising terminology.mp48.77 MB
 005 How to craft a powerful profile.mp49.19 MB
 006 Identify your campaign objectives.mp413.72 MB
 007 Define and target your audience.mp46.16 MB
 008 Set up your advertising account.mp45.24 MB
 009 Navigate the interface.mp46.57 MB
 010 Types of Twitter Cards.mp49.38 MB
 001 Welcome.mp45.7 MB
 002 Deciding to use Twitter for business.mp411.16 MB
 003 Overview of Twitter terminology.mp45.2 MB
 004 Choosing a username.mp413.47 MB
 005 Interface overview.mp48.2 MB
 006 Using your profile to build brand presence.mp42.91 MB
 007 Adding a photo and header image.mp48.4 MB
 008 Creating your Twitter bio.mp45.14 MB
 009 Pinning a Tweet.mp45.95 MB
 010 Choosing to follow others on Twitter.mp47.06 MB
 001 Welcome.mp422.74 MB
 002 Defining and understanding the importance of blogging for your business.mp43.17 MB
 003 Understanding the benefits of blogging.mp45.85 MB
 004 Choosing a blogging platform.mp49.45 MB
 005 Designing your ideal blog.mp415.47 MB
 006 Determining your content cadence and mix.mp414.57 MB
 007 Leveraging internal and external blog contributors.mp416.89 MB
 008 Writing a blog post.mp412.67 MB
 009 Choosing your blog images.mp48.91 MB
 010 Loading a blog into WordPress.mp429.75 MB
 001 Welcome.mp47.31 MB
 002 Using the exercise files.mp4686.18 KB
 003 YouTube versus other video hosting platforms.mp46.22 MB
 004 Setting goals and expectations for YouTube.mp412.1 MB
 005 Understanding effective content strategies.mp411.84 MB
 006 Creating a business account on YouTube.mp414.48 MB
 007 Reviewing the YouTube Creator Studio dashboard.mp46.43 MB
 008 Optimizing your video before uploading.mp49.16 MB
 009 Uploading videos to YouTube.mp48.69 MB
 010 Advanced video upload settings.mp413.62 MB
 001 Welcome.mp43.95 MB
 002 Create a website.mp433.83 MB
 003 Use consistent branding.mp432.82 MB
 004 Optimize videos for search engine visibility.mp430.43 MB
 005 Entice viewers into viewing multiple videos.mp443.49 MB
 006 Research your competitors.mp414.41 MB


Description

Marketing Training + Tutorials

Learn how to develop, implement, and measure a winning marketing strategy using today's tools and platforms. Our marketing courses help you master traditional marketing skills and the latest digital tools and techniques—learn everything from branding and public relations to SEO, PPC, web analytics, and social media marketing.

Marketing Topics
Small Business Marketing (49)
Content Marketing (42)
Online Marketing (37)
Enterprise Marketing (31)
Social Media Marketing (26)
SEO (23)
Advertising (22)
Branding (19)
Analytics (15)
Business Skills (13)
Lead Generation (13)
Email Marketing (11)
Social Networks (11)
PPC (10)

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