Lynda - Public Relations Fundamentals

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Added on December 23, 2014 by webcentarain Other > Tutorials
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Lynda - Public Relations Fundamentals (Size: 1.38 GB)

		004 The new eight-step workflow for PR pros.mp4	66.82 MB
		003 Five ways to give 'traditional' PR a makeover.mp4	58.09 MB
		020 Incorporating social communications into your crisis plan.mp4	57.92 MB
		024 Visual storytelling in PR - Videos, infographics, images, and more.mp4	57.59 MB
		006 Combining trusted research methods with new media.mp4	57.31 MB
		015 Working with all media - From reporters to bloggers.mp4	57.11 MB
		026 Tying PR measurement to business goals.mp4	56.58 MB
		013 Understanding communications channels and audience engagement.mp4	55.33 MB
		017 Influencer marketing - Using champions to amplify awareness and engagement.mp4	54.67 MB
		022 Dealing with the media during a crisis.mp4	54.63 MB
		018 Relying on great relationships when crisis strikes.mp4	52.97 MB
		007 Developing audience profiles and buyer personas.mp4	50.18 MB
		005 New channels, new choices - The evolution of telling your story.mp4	49.86 MB
		012 Developing messaging and optimizing content.mp4	46.78 MB
		010 Understanding the elements of the PR plan.mp4	45.29 MB
		016 Building internal employee champions and reputation management.mp4	45.08 MB
		030 Uncovering modern-day communication roles and responsibilities.mp4	42.49 MB
		025 Best practices for crafting social media posts.mp4	42.34 MB
		008 Investigating PR and social media communication audits.mp4	42.27 MB
		023 The news release vs. social media release.mp4	42.06 MB
		027 PR measurement, from click to conversion.mp4	42.02 MB
		009 Learning the Fix It to Move Forward approach.mp4	40.91 MB
		028 Reporting results to execs and other stakeholders.mp4	39.37 MB
		029 Three steps to PR and modern-day communications.mp4	39.34 MB
		014 Understanding earned, owned, shared, and paid media.mp4	38.16 MB
		019 Issues management vs. crisis management.mp4	37.74 MB
		021 Building a comment response chart.mp4	37.66 MB
		011 Setting attainable goals and objectives.mp4	29.63 MB
		002 What you should know about PR before watching this course.mp4	28.29 MB
		031 Next steps.mp4	28.28 MB
		001 Welcome to the future of public relations (PR).mp4	14.42 MB

Description

Lynda - Public Relations Fundamentals with Deirdre Breakenridge

Subjects: Social Media Marketing Marketing B2C Marketing Public Relations

2h 10m Beginner Dec 22, 2014 | uploading in Dec 23, 2014 via Webcentara

The rise of social media—including blogs, social networks, micromedia, and other channels—has made effectively communicating your story and message increasingly complex. Modern public relations demands an integrated, multichannel approach in order to successfully build awareness, loyalty, engagement, and advocacy.  Learn today's public relations techniques and best practices with PR expert Deirdre Breakenridge. In this detailed course, she explains how social media has revolutionized public relations, and offers an effective eight-step workflow you can use to ensure you're sharing the right message with the right audience. Learn how to build a PR plan, develop and optimize messaging, and engage everyone in the media, from reporters to bloggers and influencers. Next, see how to manage relationships and your organization's reputation; amplify awareness with the aid of internal and external "champions"; and plan for, and gracefully navigate, crises. Finally, explore the differences between a news release and a social media release, check out effective visual storytelling techniques for new media, and see how to measure and share PR outcomes.
Topics include:
• Understanding public relations
• Exploring new channels and choices
• Combining trusted research with new media
• Developing audience profiles and buyer personas
• Understanding communications channels and audience engagement
• Understanding earned, owned, shared, and paid media
• Building internal employee champions and reputation management
• Relying on great relationships when crisis strikes
• Issues management vs. crisis management
• Dealing with the media during a crisis
• Visual storytelling in PR: videos, infographics, images, and more
• Best practices for crafting social media posts
• Tying PR measurement to business goals
• Reporting results to execs and other stakeholders
• Uncovering modern-day communication roles and responsibilities

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Lynda - Public Relations Fundamentals

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Jamauae

Seriously, the uploader has the torrent for two days not, but only 1.2 has been actually seeded. And I did see this also in other torrents he uploaded.
Why do you bother to upload anything if you can’t manage to seed. !!

webcentara

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Jamauae

all this calling names because I criticized you for not seeding, you uploaded the torrent file and we waited for about 5 days and you didn’t upload 4% of the total.
What the point of keeping people waiting.. if you don’t have the net speed, you don’t have to uploaded.
Maybe I do not upload torrents, but I do seed for several times for each torrent, and that’s a good share and contribution.