Lynda - Running a Design Business: Creative Briefs with Terry Lee Stone

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Added on January 25, 2015 by webcentarain Other > Tutorials
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Lynda - Running a Design Business: Creative Briefs with Terry Lee Stone (Size: 514.89 MB)

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		CB_SAMPLE3.pdf	433.33 KB
		Briefing_Challenge.pdf	428.58 KB
		Creative_Briefing_Questionnaire.pdf	427.08 KB
		Design_Process.pdf	426.39 KB
		10_most_important_things.pdf	424.6 KB
		SWOT_Analysis.pdf	416.11 KB
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Description

Lynda - Running a Design Business: Creative Briefs with Terry Lee Stone

Subjects: Business, Project Management, Design, Freelancing, Design Skills, Design Business,

1h 13m Appropriate for all Sep 12, 2013 | Uploaded in Jan 18, 2015 via Webcentara

Learn to write a creative brief for client-commissioned projects and ensure you have a roadmap for developing great design, in this installment of Running a Design Business. Terry Lee Stone explains what creative briefs are, what goes into them, what they look like, and how to use them throughout the project. Learn how to establish the drivers, audience, competition, message, and other critical success factors. These lessons cover interviewing, researching, drawing out consumer insights, and synthesizing all of this information into a cohesive and actionable document.
Topics include:
• What is a creative brief?
• Who uses creative briefs—and how?
• Reviewing sample briefs
• Working with clients
• Soliciting good input
• Developing actionable insights

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514.89 MB

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Lynda - Running a Design Business: Creative Briefs with Terry Lee Stone