LYNDA SEO FOR ECOMMERCE TUTORIAL

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Added on September 24, 2015 by Mackweetin Other > Tutorials
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LYNDA SEO FOR ECOMMERCE TUTORIAL (Size: 367.3 MB)

		01_01-Welcome.mp4	6.43 MB
		01_02-What you should know before watching this course.mp4	4.98 MB
		02_03-The importance of usability.mp4	8.58 MB
		02_04-Exploring how SEO affects the buying process.mp4	6.22 MB
		02_05-Setting expectations and establishing realistic goals for your SEO results.mp4	5.95 MB
		02_02-Understanding onpage vs. offpage SEO.mp4	5.44 MB
		02_01-What is SEO for ecommerce.mp4	5.39 MB
		03_04-Getting the most out of keyword research.mp4	11.92 MB
		03_05-Carrying out competitor research.mp4	9.84 MB
		03_01-Understanding exactly who your customer is.mp4	6.45 MB
		03_02-Creating buyer personas.mp4	6.24 MB
		03_03-Using simple and long tail keyword searches.mp4	5.56 MB
		04_01-Harnessing page titles and meta information.mp4	15.05 MB
		04_04-Earning inbound links to raise your ranking.mp4	12.78 MB
		04_02-Exploring page structure Headings, copy, and images.mp4	11.75 MB
		04_03-Crafting internal links to help search engines explore your site.mp4	11.58 MB
		04_05-Creating page URLs that are easy to understand and share.mp4	10.19 MB
		05_03-Avoiding unnatural keyword usage.mp4	17.33 MB
		05_04-Using rich media to promote your SEO results.mp4	16.47 MB
		05_05-Minimizing your website loading speeds.mp4	15.55 MB
		05_02-Retaining search rankings despite the deletion of pages.mp4	11.78 MB
		05_06-Correlating your SEO efforts to sales or other quantitative measures.mp4	11.58 MB
		05_01-Eliminating duplicate content so your site doesnt get penalized.mp4	9.94 MB
		06_03-Optimizing your product pages via breadcrumbs, pages titles, and social links.mp4	11.24 MB
		06_02-Designing your landing page to drive deeper engagement.mp4	10.78 MB
		06_05-Implementing customer reviews to boost SEO scores.mp4	10.53 MB
		06_01-Aligning your domain name with your target audience.mp4	9.72 MB
		06_06-Understanding how mobile usability affects SEO.mp4	9.61 MB
		06_04-Using blogging for SEO.mp4	8.01 MB
		07_04-Using mouse tracking tools to identify sticking points.mp4	19.43 MB
		07_03-Employing heatmapping tools to measure and monitor page usage.mp4	18.09 MB
		07_05-Applying Moz for larger scale sites.mp4	15.81 MB
		07_01-Using Optimizely for AB testing.mp4	15.64 MB
		07_02-Harnessing Google Analytics to better understand site visitors.mp4	6.28 MB
		08_01-Next steps.mp4	5.19 MB

Description

SEO for ecommerce is different. Companies that sell
products and services on the web face unique challenges
that impact their search rankings. For example, when
products expire, share identifying information, or lack
metadata, it can hurt your search ranking and drive down
traffic to your store. That's why you need site
optimization strategies and techniques specifically
tailored for ecommerce. In this course, Steve Harris walks
through researching your audience and competitors, setting
up your site structure for success, and using SEO best
practices to improve your content. He also introduces
on-page optimization strategies, such as implementing
breadcrumbs and product reviews and using tracking tools to
measure your performance

Topics include:

* How SEO affects the buying process

* Researching customers, keywords, and competitors

* Using simple and long tail keywords

* Eliminating duplicate site content

* Using rich media

* Designing landing pages to drive engagement

* Blogging for SEO

* A/B testing with Optimizely

* Measuring traffic with Google Analytics

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367.3 MB

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LYNDA SEO FOR ECOMMERCE TUTORIAL

All Comments

zeeshan65956

thanks dude :)

tabletop27

Thank you for your time and energy, much appreciated.