Lynda SEO Fundamentals Updated Tutorial-[FirstUploads]

Lynda SEO Fundamentals Updated Tutorial-[FirstUploads]











In this course, author David Booth explains what
search engine optimization (SEO) is and how you can
start using it to increase your website's visibility to
search engines and attract the right kind of traffic to the
right kinds of pages on your site. Discover how to read a
results page and find your ranking, and see how rankings
affect both large and small businesses. Then find out how to
implement basic optimization strategies, like conducting
keyword research, building inbound links, optimizing your
pages and content, and measuring your successes and progress
while planning for a long-term SEO strategy. SEO for
ecommerce, local search, and an international audience round
out this comprehensive look at the basics of SEO

Topics include:

* What is SEO?

* Understanding how search engines index content

* Researching keywords

* Using SEO tools

* Optimizing pages for keywords

* Optimizing code and site structure

* Building links to your content

* Optimizing non-text components of a web page

* Analyzing content quality

* Defining your audience, topics, angle, and style

* Promoting your content via social media

* Measuring SEO effectiveness

* Setting up Google+ Local

* Building links for an international audience

* Optimizing ecommerce sites for search