Lynda - Spying with SEO

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Added on May 14, 2015 by giomakin Other > Tutorials
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Lynda - Spying with SEO (Size: 176.48 MB)

		01_01-Welcome.mp4	5.2 MB
		01_02-Using the exercise files.mp4	2.24 MB
		02_02-What to look for in competitors SEO presence.mp4	5.34 MB
		02_01-Benefits of researching the SEO of competitors.mp4	2.62 MB
		03_03-Discovering competitor website traffic data.mp4	18.14 MB
		03_01-Discovering your online competitors.mp4	12.22 MB
		03_02-Getting a broad feel for competitors web presence.mp4	5.17 MB
		04_02-Reviewing organic keywords targeted by competitors.mp4	13.25 MB
		04_03-Reviewing paid keywords targeted by competitors.mp4	8.19 MB
		04_04-Checking keyword density.mp4	7.04 MB
		04_01-Using the SpyFu SEO tool.mp4	4.76 MB
		05_01-Reviewing competitors incoming links.mp4	16.27 MB
		05_02-Reviewing competitor link distribution.mp4	15.79 MB
		05_04-Subjectively looking at a competitors social platform.mp4	14.1 MB
		05_03-Reviewing how social media drives traffic to competitors websites.mp4	4.65 MB
		06_01-Reviewing onsite SEO for competitor websites.mp4	17.23 MB
		06_03-Checking for sitemaps on competitor websites.mp4	7.01 MB
		06_02-Checking competitive sites for usability.mp4	6.89 MB
		07_02-Identifying new online competitors as they enter the market.mp4	5.72 MB
		07_01-Utilizing competitor SEO data.mp4	2.57 MB
		08_01-Next steps.mp4	1.45 MB
		Ex_Files_Spy_SEO.zip	638.3 KB

Description

Who doesn't want to know what their competitors are up to? This course shows how to use SEO tools and techniques to research the competition online. Learn what keywords your competitors are optimizing for—and then outrank them on search engine results pages.

Author Anson Alexander explains what to look for when researching a competitor's SEO presence and website traffic. He then shows how to find both paid and organic keywords that competitors are targeting. Then learn how to find out what is driving traffic to a competitor's site, evaluate on-page SEO factors and usability, understand how competitors' social media platforms contribute, and monitor for new entries into the market.
Topics include:
The benefits of researching competitor's SEO
Researching competitors and their website traffic data
Finding keywords targeted by competitors
Reviewing incoming links and social media
Checking out sitemaps
Using competitor SEO data

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176.48 MB

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Lynda - Spying with SEO