Lynda - Writing Marketing Copy

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Added on July 27, 2014 by webcentarain Other > Tutorials
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Lynda - Writing Marketing Copy (Size: 668 MB)

		02_02-Types of marketing copywriting.mp4	55.85 MB
		02_01-What is copywriting.mp4	31.91 MB
		02_03-Preparing yourself to write copy.mp4	19.53 MB
		02_04-Overview of the project for this course.mp4	14.23 MB
		03_06-Polishing the draft.mp4	38.68 MB
		03_07-Writing a headline.mp4	37.52 MB
		03_12-Using typography effectively.mp4	27.6 MB
		03_03-Free writing to get ideas down.mp4	25.74 MB
		03_01-Assembling your tools.mp4	24.46 MB
		03_02-Creating the plan.mp4	23.12 MB
		03_10-Structuring for print.mp4	22.34 MB
		03_05-Observing general rules.mp4	21.12 MB
		03_04-Writing the first draft.mp4	17.23 MB
		03_09-Selling the page.mp4	15.7 MB
		04_02-Rewriting copy for a webpage.mp4	31.66 MB
		04_01-Rewriting existing copy.mp4	31.66 MB
		04_04-Rewriting copy for social media.mp4	30.98 MB
		04_03-Rewriting copy for a product description.mp4	29.26 MB
		05_01-Managing a copywriting team.mp4	37.05 MB
		05_03-Managing brand voice.mp4	34.02 MB
		05_04-Next steps.mp4	19.07 MB
		05_02-Setting an editorial calendar.mp4	17.15 MB
		Ex_Files_Writing_Mkt_Copy.zip	893.74 KB
		01_03-What you should know before watching this course.mp4	16.42 MB
		01_01-Welcome.mp4	12 MB
		01_02-Using the exercise files.mp4	5.89 MB

Description

Lynda.com - Writing Marketing Copy with Ian Lurie
1h 51m Appropriate for all May 28, 2014 [uploaded in Jul 27, 2014 via Webcentara]

Copy is the heart and soul of almost every marketing endeavor. Get a great foundation for all your campaigns with this course. Ian Lurie shows how to write copy that tells your story and sells your product or brand. Learn about the different types of copywriting, the benefits of drafting on paper (yes, paper!), observing general rules, writing headlines, selling the page, and rewriting existing copy to optimize it for different outlets and platforms. Ian shows how to manage a copyediting team, a brand voice, and an editorial calendar.
Topics include:
• What is copywriting?
• Writing the first draft
• Writing and testing headlines
• Structuring copy for print vs. online delivery
• Using typography effectively
• Rewriting copy
• Managing a team of copywriters

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668 MB

seeders:68

leechers:13

Lynda - Writing Marketing Copy

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katem5

Useful for the newbie I am! Thanks a lot