Marketing Research Fundamentals - Lynda Tutorials - [GameSlim]

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Marketing Research Fundamentals - Lynda Tutorials - [GameSlim] (Size: 194.62 MB)

		Marketing Research Basics 01 Welcome.mp4	2.37 MB
		Marketing Research Basics 02 Understanding.mp4	10.58 MB
		Marketing Research Basics 03 Role.mp4	9.31 MB
		Marketing Research Basics 04 Research.mp4	7.96 MB
		Marketing Research Basics 05 Formulate.mp4	11.53 MB
		Marketing Research Basics 06 Determine.mp4	7.73 MB
		Marketing Research Basics 07 Method.mp4	10.11 MB
		Marketing Research Basics 08 Secondary.mp4	10.87 MB
		Marketing Research Basics 09 Qualitative.mp4	8.57 MB
		Marketing Research Basics 10 Quantitative.mp4	9.46 MB
		Marketing Research Basics 11 Observation.mp4	11.33 MB
		Marketing Research Basics 12 Sample.mp4	10.32 MB
		Marketing Research Basics 13 Questions.mp4	9.11 MB
		Marketing Research Basics 14 Survey.mp4	11.03 MB
		Marketing Research Basics 15 Collecting.mp4	7.47 MB
		Marketing Research Basics 16 Analyze.mp4	9.9 MB
		Marketing Research Basics 17 Prepare.mp4	10.35 MB
		Marketing Research Basics 18 Errors.mp4	10.21 MB
		Marketing Research Basics 19 Response.mp4	8.72 MB
		Marketing Research Basics 20 Project.mp4	6.57 MB
		Marketing Research Basics 21 Ethical.mp4	7.82 MB
		Marketing Research Basics 22 Nextsteps.mp4	3.15 MB
		Marketing Research Fundamentals.txt	954 bytes
		383670_193712_00_01_WL30_Welcome.txt	1.65 KB
		383672_193712_01_01_MM30_Understanding.txt	6.31 KB
		383673_193712_01_02_MM30_Role.txt	6.99 KB
		383675_193712_02_01_MM30_Research.txt	4.84 KB
		383676_193712_02_02_MM30_Formulate.txt	7.59 KB
		383677_193712_02_03_MM30_Determine.txt	6.95 KB
		383679_193712_03_01_MM30_Method.txt	7.27 KB
		383680_193712_03_02_MM30_Secondary.txt	6.65 KB
		383681_193712_03_03_MM30_Qualitative.txt	4.84 KB
		383682_193712_03_04_MM30_Quantitative.txt	6.24 KB

Description

Get to know customers at a deeper level—not as stats but as people—with marketing research. Expert Cheryl Ladd shows how to understand and leverage the best marketing research method for the subject at hand. She lays the groundwork for understanding the marketing research landscape and its role in decision-making, before explaining the process: everything from determining the correct approach to determining data collection methods.

The course also explores how marketing research evolves throughout a product lifecycle and identifies possible stumbling blocks and ethical considerations when performing market research.

Topics include:
Understanding market search
Determining the research approach
Understanding the types of research: qualitative to quantitative
Developing questions
Collecting data
Analyzing data
Preparing reports
Identifying potential issues in marketing research
Subjects:
Business Marketing
Author:
Cheryl Ladd

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194.62 MB

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Marketing Research Fundamentals - Lynda Tutorials - [GameSlim]