Pricing and Revenue Optimization- Phillips [PDF] [StormRG]

Author: Robert Phillips
Hardcover: 368 pages
Publisher: Stanford Business Books; 1 edition (August 5, 2005)
Language: English
ISBN-10: 0804746982
ISBN-13: 978-0804746984
Format: Retail PDF
Reader Required: Adobe Reader, Foxit, Nitro, Adobe Digital Editions

Note: This is the eBook of the printed book and may not include any media,website access codes, or print supplements that may come packaged with the bound book.

Tested on the above readers with no problems on laptop and Android tablet.Don't hesitate to PM me if you have any questions or problem with the download,as comments on torrents are easy to miss. Please allow a couple seconds for the seedboxes to kick in, then it should move pretty quick.
Hope it helps in your studies. Go for it! :D



This is the first comprehensive introduction to the concepts, theories, and applications of pricing and revenue optimization. From the initial success of "yield management" in the commercial airline industry down to more recent successes of markdown management and dynamic pricing, the application of mathematical analysis to optimize pricing has become increasingly important across many different industries. But, since pricing and revenue optimization has involved the use of sophisticated mathematical techniques, the topic has remained largely inaccessible to students and the typical manager.

With methods proven in the MBA courses taught by the author at Columbia and Stanford Business Schools, this book presents the basic concepts of pricing and revenue optimization in a form accessible to MBA students, MS students, and advanced undergraduates. In addition, managers will find the practical approach to the issue of pricing and revenue optimization invaluable.