SEO Keyword Strategy in Depth - Lynda Tutorials - [GameSlim]

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SEO Keyword Strategy in Depth - Lynda Tutorials - [GameSlim] (Size: 742.38 MB)

		SEO Keyword Strategy 01 Welcome.mp4	15.04 MB
		SEO Keyword Strategy 02 What is Keyword Strategy.mp4	11.44 MB
		SEO Keyword Strategy 03 Implicate.mp4	20.48 MB
		SEO Keyword Strategy 04 Find.mp4	16.74 MB
		SEO Keyword Strategy 05 Research.mp4	8.54 MB
		SEO Keyword Strategy 06 Universe.mp4	9.69 MB
		SEO Keyword Strategy 07 Read.mp4	8.74 MB
		SEO Keyword Strategy 08 Spreadsheet.mp4	8.7 MB
		SEO Keyword Strategy 09 Initial.mp4	8.11 MB
		SEO Keyword Strategy 10 Long.mp4	8.85 MB
		SEO Keyword Strategy 11 Phrase.mp4	7.73 MB
		SEO Keyword Strategy 12 Prefix.mp4	14.12 MB
		SEO Keyword Strategy 13 Synonym.mp4	10.84 MB
		SEO Keyword Strategy 14 Plural.mp4	16.16 MB
		SEO Keyword Strategy 15 Develop.mp4	10.25 MB
		SEO Keyword Strategy 16 Intent.mp4	17.12 MB
		SEO Keyword Strategy 17 Measure.mp4	5.27 MB
		SEO Keyword Strategy 18 Demand.mp4	9.63 MB
		SEO Keyword Strategy 19 Searcher.mp4	12.01 MB
		SEO Keyword Strategy 20 Data.mp4	9.52 MB
		SEO Keyword Strategy 21 Competitive.mp4	7.85 MB
		SEO Keyword Strategy 22 Environment.mp4	6.69 MB
		SEO Keyword Strategy 23 Intersect.mp4	5.09 MB
		SEO Keyword Strategy 24 Apply.mp4	12.69 MB
		SEO Keyword Strategy 25 Compare.mp4	11.63 MB
		SEO Keyword Strategy 26 Why.mp4	7.89 MB
		SEO Keyword Strategy 27 Articulate.mp4	23.76 MB
		SEO Keyword Strategy 28 Organize.mp4	7.1 MB
		SEO Keyword Strategy 29 Software.mp4	16.13 MB
		SEO Keyword Strategy 30 Raven.mp4	9.9 MB
		164676_147030_00_01_WL30_Welcome.txt	1.76 KB
		164678_147030_01_01_XR15_what.txt	6.03 KB
		164679_147030_01_02_XR15_implicate.txt	9.48 KB
		164680_147030_01_03_XR15_find.txt	7.81 KB
		164681_147030_01_04_XR15_research.txt	5.7 KB
		164682_147030_01_05_XR15_universe.txt	4.64 KB
		164683_147030_01_06_XR15_read.txt	5.64 KB
		164685_147030_02_01_XR15_spreadsheet.txt	4.02 KB
		164686_147030_02_02_XR15_Initial.txt	3.74 KB
		164687_147030_02_03_XR15_long.txt	6.54 KB

Description

SEO: Keyword Strategy in Depth
4h 14m Appropriate for all Feb 27, 2014

Keywords are the crucial foundation for online marketing efforts, and in this course, author Matt Bailey shows how you best structure search engine optimization and pay-per-click plans around the insights you glean from keyword research. He helps you explore the sources for keywords and build a keyword list with research and management tools like Raven Tools, Moz, SEMrush, and Wordtracker. He shows you how to filter and interpret keyword data, observe trends, and better understand the intent of the searcher, and how to develop an informed strategy and implement keywords throughout your site for maximum searchability. Matt also covers how to apply your keyword insights to Google AdWords campaigns and measure the results of your SEO and AdWords efforts.
Topics include:
Understanding how keywords work
Using long-tail keywords, phrase patterns, and plurals
Organizing keyword data with a keyword spreadsheet
Interpreting data and discovering searcher intent
Measuring keyword competitiveness and brand impact
Examining keyword demand and keyword trends
Applying keywords to your website for maximum searchability
Creating effective PPC ads based on keywords
Understanding PPC bidding strategies to avoid costly mistakes
Measuring results so you can further prioritize marketing efforts
Subject:
Marketing
Author:
Matt Bailey

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742.38 MB

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SEO Keyword Strategy in Depth - Lynda Tutorials - [GameSlim]